Archive: July 10th, 2009

Charley Gallay/WireImage

Last night in Hollywood, Demi Moore, Ashton Kutcher, Melissa Joan Hart, Julie Bowen and more helped Soleil Moon Frye launch her eco-friendly baby-clothing line Private Label at an event sponsored by Weleda. The line includes shirts, pants, blankets, and onesies in solid, bold colors –- think American Apparel-esque basics for babies –- and according to co-founder Paige Tolmach was inspired by the colors of a candy store. Soleil Moon Frye looked no further than to her daughters, Poet and Jagger, to model the line during the party. Between keeping an eye on her daughters and entertaining her celebrity friends, Soleil stole a few minutes to give pal Demi Moore a tour of the store. Read more from Soleil on our Celebrity Baby Blog by clicking here.

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You’ve already seen the sexy ads of Victoria and David Beckham for Emporio Armani Underwear. Now go behind the scenes with the gorgeous couple as they shoot their steamy campaign.

Cousart-Rios/JFX, Mavrix

Ever since she played Daisy Duke in Dukes of Hazzard, Jessica Simpson has made the character’s iconic cutoff shorts one of her own style signatures — pairing them with everything from floaty floral blouses to sexy bustiers for her stage costumes. But looks like her little sister Ashlee has the same idea, taking her adorable baby son Bronx out in her own faded cutoff shorts. We can’t help but compare the two — and be totally wowed by their shared genes for fabulous legs! We want to know what you think, though. Vote in our poll below, and tell us: Which Simpson sister wears her cutoff shorts better?

Alexandra Wyman/WireImage

What happens when you put some of today’s hottest young stars together for one photo shoot?  According to AnnaLynne McCord and Brody Jenner, it was nothing but fun.  McCord and Jenner are some of the latest stars to helm the Op summer ad campaign, along with Sophia Bush, Joel Madden, Solange Knowles, and Cody Linley.  “[With] all these different types of entertainers all coming together, you never know how it’s going to be, but we had a lot of fun,” 90210’s McCord told reporters Tuesday night at the launch party for the campaign at Mel’s Diner in West Hollywood.  “We kept asking, ‘are we really working? Is this really job?’  It was awesome!”  And working with photographer Larry Bartholomew couldn’t have been more laid back. “[He] was probably the easiest photographer I’ve ever shot with,” said the Hills hunk.  “We had a blast.  Everybody was very cool, very friendly.  I hadn’t met any of these people except for Joel [and] we had a good time!”  As for fans of Op, there were plenty to be found on set.  McCord confessed her love for the line’s swimwear collection, while Bush, who arrived to the party in head-to-toe Op (even artfully pinning her cardigan with a brooch in the back!), has been wearing the brand since she was young.  “I grew up in California and I grew up wearing the clothes.  When I heard they were making it so affordable and so consumer friendly, I just thought it was great.”  And so do we.  Op is available exclusively at WalMart. –- Shruti Dhalwala

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While Justin Timberlake’s face has graced the ad campaigns for Parfums Givenchy men’s fragrances, Play and Play Intense, in Europe for almost a year, don’t count on him launching his own signature scent anytime soon. WWD caught up with the multi-tasking superstar who says “there’s some level of narcissism you have to put in check” to do one. So while we won’t get to see Justin bringing sexy back for his own sake, his Givenchy fragrance campaign will be launching stateside this fall. The ads for Play and Play Intense, shot by Tom Munro, will break in September fashion, beauty and lifestyle magazines — and we can’t wait! And even though the rest of Hollywood seemingly jumps into the fragrance business, Justin is content just fronting the campaigns — for now. “I don’t know that I would be completely comfortable with a my-name fragrance,” he tells WWD. “It feels like cheating, almost. It doesn’t seem like you’re creating anything.” But don’t rule out a more personal fragrance from Timberlake. “I could see doing a William Rast fragrance, but that’s as far as I think I’ll take it.” Check out more of what Justin had to say in today’s WWD and be on the look out for his Givenchy ads come fall. Tell us: Are you excited to see Justin’s sexy Givenchy ads?