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Jun 12 2009 02:43 PM ET

New Fragrance Alert: Reese Witherspoon to Launch “In Bloom”

Courtesy Avon

Reese Witherspoon is the next Hollywood star to join the ranks of celeb perfumers like Paris Hilton and Halle Berry, announcing today that she plans to launch her first signature scent for Avon. In Bloom by Reese Witherspoon will be a gardenia, magnolia and jasmine scent, and the star’s inspiration for the feminine floral was close to home. “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese. “We had a great big magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume.” But while the scent references the actress’s past, she wanted it also to be a clear reflection of her present. “In Bloom is indicative of where I am in my life today,” she says. “I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling — it’s very sensual, very romantic and alluring.” You’ll still have to wait to try the Avon scent, which won’t launch until November of this year, priced at $34 for a 1.7 oz. eau de parfum. Tell us: Are you looking forward to Reese’s fall fragrance launch?

Jun 12 2009 01:30 PM ET

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Eva Mendes and Cartier Show Their “Love” for Art of Elysium

Bill Davila/Startraks

Cartier is still feeling the love. The jewelry house launched their fourth annual Love Day initiative with charity ambassador Eva Mendes, whose silk bracelet will benefit the Art of Elysium. The new Love Charity bracelet features a miniature Love bracelet in 18K rose gold graced with the word Love and one diamond set into a navy knotted silk cord, retailing for $700 at Cartier boutiques nationwide with $150 per bracelet benefiting the charity. The Art of Elysium encourages working actors, artists and musicians to voluntarily dedicate their time and talent to children who are battling serious medical conditions, making it a favorite cause for stars like Mendes, Demi Moore and Rosario Dawson. Find out more at cartier.com.

Jun 12 2009 12:49 PM ET

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Ginnifer Goodwin Celebrates Camilla and Marc

Jeff Vespa/WireImage

In true Hollywood fashion a mix of celebrities, fashionistas and power players descended upon the famous Chateau Marmont patio for an exclusive, private dinner hosted by Australian fashion label, Camilla and Marc, and the gorgeous Ginnifer Goodwin. Goodwin, looking summer stylish in an elegant white, one shoulder Camilla and Marc dress and House of Lavande jewelry, sipped Moet & Chandon champagne while chatting with pals and gushing about the sister-brother design duo. She told PEOPLE, “Every piece of theirs is chic and yet punky and fresh. I love that they play with proportion and really take risks with cutouts and shoulder pieces. [Camilla and Marc designs] are accentuated in a more daring way, but in a way that is very accessible.” Their mutual affection even prompted designers Camilla and Marc Freeman to gain design inspiration from Goodwin as a fashion standout and a “good match” for their six –year-old brand. Regarding the Big Love star, Camilla told PEOPLE, “She’s beautiful, she’s healthy, she’s a very, very charismatic and intelligent woman and she puts a lot of emphasis on her craft. She’s a real professional and that’s really important to us as well. I think she portrays a really good image publicly.” So has the new Camilla and Marc swimwear line made it into Goodwin’s closet yet? “I haven’t (gotten it) yet! Goodwin said, “It’s hard to get me into a bathing suit. I’m not going to lie!” –Michelle Ward

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Jun 12 2009 10:54 AM ET

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Kristen Stewart’s New Hairstyle: Love It or Hate It?

Bauer-Griffin

Kristen Stewart hit L.A. yesterday with a choppy black hairstyle that shouts, “I love rock ‘n’ roll.” And if you think that Kristen’s new look makes her a dead ringer for Joan Jett, there’s a reason: The Twilight star has just taken on a new gig playing the singer in biopic The Runaways, which is slated to hit theaters in 2010. The style is a far cry from the tousled auburn locks that she sports as Bella — what would Edward say about the new look? Tell us: How do you rate Kristen’s rock ‘n’ roll makeover?

Jun 11 2009 02:29 PM ET

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Sound Off: Which Star Do You Want to Shop With?

Donato Sardella/WireImage

Do you have that friend that you have to take with you when you shop? Or the one who always seems to find the best stuff on sale? Personal shopper sale site Shop It To Me, asked more than 900 women to weigh in on which stars they think are the savviest shoppers — Reese Witherspoon topped the list, with Michelle Obama coming in a close second. Other favorites in the survey included Jennifer Aniston, Rachel Bilson and Tyra Banks, each of whom garnered spots in the top five. When it comes to actually going shopping with their star favorites, most women wanted Aniston and Witherspoon at their side. Also popular were What Not to Wear‘s Stacy London, Oprah and Anne Hathaway. But tell us: What celebs do you think are the savviest shoppers? Who do you want to shop with?

Jun 11 2009 11:32 AM ET

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Whitney Port Needs Your Style Advice!

Whitney Port took to her blog to ask what you think of her latest holiday samples from her Whitney Eve line. Click here to leave your stylish and helpful opinion for the budding designer!

Jun 11 2009 09:20 AM ET

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David Beckham Unveils His Latest Armani Underwear Ads

courtesy of Armani

Soccer season may be over until he returns to the LA Galaxy in July, but David Beckham is still driving the crowds wild! The star turned up at Selfridge’s in London to unveil the fall/winter Emporio Armani underwear campaign to a screaming crowd that even braved the London train strike to see Becks. Armani says of Beckham, “David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges.” Beckham admits to a case of nerves over the campaign, but only at the unveilings! “I don’t mind having the photograph taken but it’s a little bit embarrassing when it’s unveiled.” Although it’s not all stressful, with Beckham saying of seeing his billboards, “I don’t know about it giving me a buzz but I’m very proud of it.” We think that David’s ads just keep getting hotter and hotter! Tell us: What do you think of David Beckham’s latest ad?

CLICK THROUGH TO SEE TWO MORE STEAMY ADS!