Jennifer Lopez Closes Down her Sweetface Clothing Line

06/24/2009 at 12:20 PM ET

JP Yim/WireImage

The recession has already claimed its faire share of celebrity lines from Mandy Moore’s Mblem to Lauren Conrad’s eponymous clothing line going on hiatus, and now WWD is reporting that Jennifer Lopez is following suit and shuttering the doors on her Sweetface line. After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line. While Sweetface isn’t over forever — the company plans to relaunch with a new vision– no date has been set for its return to stores. But if you are a dedicated J. Lo shopper, you are still in luck — her JLO by Jennifer Lopez line still sells in 40 countries outside of the U.S, and she has six highly successful perfumes with another on the way later this year. Tell us: Are you sad to see Sweetface go?

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 73 comments

live chat on

Great post. I was checking continuously this blog and I am impressed! Very helpful information particularly the last part :) I care for such info a lot. I was looking for this certain info for a long time. Thank you and good luck.

Central Park South Dentist l Columbus Circle Dentist l Manhattan Cosmetic Dentist l Manhattan Dental l Manhattan Dentist l New York City Dentist l New York General Dentistry on

Hi there, simply was aware of your blog through Google, and located that it’s really informative. I’m gonna watch out for brussels. I’ll appreciate for those who proceed this in future. Lots of folks might be benefited from your writing. Cheers!

Jennifer Lopez Joins the Crowded World of E-Commerce with T-Shirt Company | StyleCaster News on

[...] the star’s first foray into fashion — she used to have a clothing label called SweetFace that she closed in 2009, and has since stuck to collaborations like her line with [...]

Next | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Show All
advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,817 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters