Jennifer Lopez Closes Down her Sweetface Clothing Line

06/24/2009 at 12:20 PM ET

JP Yim/WireImage

The recession has already claimed its faire share of celebrity lines from Mandy Moore’s Mblem to Lauren Conrad’s eponymous clothing line going on hiatus, and now WWD is reporting that Jennifer Lopez is following suit and shuttering the doors on her Sweetface line. After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line. While Sweetface isn’t over forever — the company plans to relaunch with a new vision– no date has been set for its return to stores. But if you are a dedicated J. Lo shopper, you are still in luck — her JLO by Jennifer Lopez line still sells in 40 countries outside of the U.S, and she has six highly successful perfumes with another on the way later this year. Tell us: Are you sad to see Sweetface go?

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Showing 74 comments

Chatty on

Aw no she can go!

Akesha on

I think its sad when a business go under in these days. Her clothes were not designed for me, but I think they were nice, and I hope she does relaunch soon.

Michele on

Im sorry, but is there anyone on the planet that cares about JLo anymore???

Sw33tz on

Honestly, who cares! why???she still has millions…yes I feel bad for the people that will lose their job because it pays their bills and put food on the table.
JLO still has her mansion, her bentley, her diamonds, oh not to mention her chinchilla fur coats!????
However there is people that are still trying to survive in this world. JLO is in way better place then most of us! Yes she made herself a DIVA, but why feel sorry for a clothing line that is going away??? I’m not hating on J-LO my point is why care about a clothing line??? is not like your gonna die w/out wearing her clothes! JLO is a very talented, gorgeous woman who work hard to be where she is today. I like her even more then Kimora Lee Simmons!

Honey Child on

She looks like a cow? OMG … do you have an eating disorder or something? She looks like a REAL WOMAN. She’s sexy, and confident. Loves it! Curves are IN, honey. No man wants bones in the bed.

pat on

she was born here!!! she’s not latina!!! people:don’t you undersatnd?…as an spanish :money doesn’t buy class:she’s is a lowwwww class person….her husband a cheater,she makes enough money to buy designer’s clothing…doesn’t make her sophisticated or elegant…common sense .not impressed at all.

pat on

by the way..not proportion in her body…big ass and no teets!!! too funny.good luck all.

Lily on

All of you people are haters. I like her, she does her own thing. She’s rich, fabulous and beautiful, all the more reasons for haters to hate. Instead of hating on her why don’t you all go do something more useful with your lives. Haha i bet none of you would dare say this to her face. Get a life people, get a life.

sasha on

bye sweetface

Frankelstache on


What will I wear now for my monthly outing at La PiƱata? J Lo is such a fashionista, I live off of her.

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