Jennifer Lopez Closes Down her Sweetface Clothing Line

06/24/2009 at 12:20 PM ET

JP Yim/WireImage

The recession has already claimed its faire share of celebrity lines from Mandy Moore’s Mblem to Lauren Conrad’s eponymous clothing line going on hiatus, and now WWD is reporting that Jennifer Lopez is following suit and shuttering the doors on her Sweetface line. After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line. While Sweetface isn’t over forever — the company plans to relaunch with a new vision– no date has been set for its return to stores. But if you are a dedicated J. Lo shopper, you are still in luck — her JLO by Jennifer Lopez line still sells in 40 countries outside of the U.S, and she has six highly successful perfumes with another on the way later this year. Tell us: Are you sad to see Sweetface go?

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Showing 74 comments

Cate on


See what go?


macko on

Its so divisive and racist to bring ‘latina’ into it, who cares what race she is, she is american. she isn’t representing latino’s (and what does that mean anyway) she is an entertainer who happens to be lucky enough to be popular with a lot of people.
He clothing line was just another attempt by a popular entertainer to cash in on their popularity, she probably never wore or designed the clothes. I and most of my friends would AVOID buying anything -perfume or clothing by any popular entertainer…they don’t need anymore of my money.

Angela on

I hadn’t heard of ‘Sweetface’ in the first place, won’t be missed!

Courtney on

jennifer lopez is MY STYLE ICON!!! LOVE HER

Rose Lady on

It’s so nice that you’re all so sympathetic with all of the people losing their jobs. I do agree, what the heck difference does it make what her nationality is, do you worry about the nationality of who made every piece of clothing you buy?????
Get over yourselves and get a life. Live and let live.

amber on

Maybe if she hadn’t been so high on her clothing, this wouldn’t have happened.

Ana on

Bring back the ‘J.Lo’ line instead… loved that one. And make it less expensive so I can afford it. Better yet, more movies and music please :)

albert on

it is really sad to see it go, but JLO as usual always have something else under her sleeves.she is such a multitalented individual who keeps on getting lovelier!

wendy on

Haters are everywhere. The girl is doing her thing and yes, we all have to evolve in our lifetimes in our relationships, fashion, work, etc. Haters, look in the mirrors at your own “HOT MESS” and think about what have you done lately to uplift others around you. I’m not even Latina, but can appreciate “jenny from the block” coming up inspiring others in the entertainment business. Remember, she’s an entertainer. You either hate her or love her. Like momma said, “If you don’t have anything good to say, then shut the “bleep” up!” Well, something like that.

Chassity on

omg, i’m so upset. i been buying all her products from every lines for years.

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