Jennifer Lopez Closes Down her Sweetface Clothing Line

06/24/2009 at 12:20 PM ET

JP Yim/WireImage

The recession has already claimed its faire share of celebrity lines from Mandy Moore’s Mblem to Lauren Conrad’s eponymous clothing line going on hiatus, and now WWD is reporting that Jennifer Lopez is following suit and shuttering the doors on her Sweetface line. After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line. While Sweetface isn’t over forever — the company plans to relaunch with a new vision– no date has been set for its return to stores. But if you are a dedicated J. Lo shopper, you are still in luck — her JLO by Jennifer Lopez line still sells in 40 countries outside of the U.S, and she has six highly successful perfumes with another on the way later this year. Tell us: Are you sad to see Sweetface go?

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Showing 74 comments

Nelly on

I love J-Lo, Still is my favorite perfume of her’s. She will be back which is a good thing. I sure it will do just a well if not better.

Mikala on

I had never even heard of her Sweetface clothing line until I read this article. So no, I won’t miss it.


Who cares !!!! Her clothing line was not that great,and also why should we buy her clothes for. By buying Jennifer clothes and perfumes she keeps getting richer and richer..and we keep getting poorer. I do not belive her wearing fur so why not donate her money from Sweetface clothing line and give to the shelters for the animals. Would’t they like to walk around with diamonds around their neck and a good filet.

Allene on

who? what is sweetface? does she make movies anymore? how about music? is she really even relevant ?aside from being rich and average looking what does she contribute?

Bessie on

She has always thought of her self way more than she should. She has as much talent as I do, and considering I don’t have talent…

shan on

gee, maybe w/ two babies j.lo is too busy to torture innocent animals to death.

Bernie Velasquez on

As a member of PETA. I am so glad it is closing down. Anyone who uses FUR doesn’t deserve to have a clothing line.

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[…] Jennifer Lopez is closing down her clothing line, Sweetface. [People] […]

Suzy on

Nope, don’t care whatsoever. She has enough to fall back on, I feel no pitty for her. And yeah, she’s going to be 40 next month. She’s all washed up already. J-LO, stop acting like you’re still 25. Your @ss is not that great anymore. There are plenty of beautiful woman in Hollywood that have replaced you.

Holly on

I only read these posts so that I can laugh at how people allow themselves to get so upset and disturbed by articles that really aren’t news.
Change is good and ever constant. Nothing is permanant except change.

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