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Jennifer Lopez Closes Down her Sweetface Clothing Line

06/24/2009 at 12:20 PM ET

JP Yim/WireImage

The recession has already claimed its faire share of celebrity lines from Mandy Moore’s Mblem to Lauren Conrad’s eponymous clothing line going on hiatus, and now WWD is reporting that Jennifer Lopez is following suit and shuttering the doors on her Sweetface line. After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line. While Sweetface isn’t over forever — the company plans to relaunch with a new vision– no date has been set for its return to stores. But if you are a dedicated J. Lo shopper, you are still in luck — her JLO by Jennifer Lopez line still sells in 40 countries outside of the U.S, and she has six highly successful perfumes with another on the way later this year. Tell us: Are you sad to see Sweetface go?

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Showing 73 comments

Sari on

Jennifer needs to act her age she dresses very immature, and her clothing line is for young girls, she should put her money to good use maybe take some moral lessons and learn to stay away from Married men, She should learn from Dayanara That’s a real women.

DAYSI on

Although I like one of her fragances, nor so her clothing line which in my opinion is very cheap.

Cat on

Seriously, she is so stuck on herself…I could care less about her fashions and clothing lines. She tried the “from the block” thing when in reality it was highly publicized that she wouldn’t let people look her in the eye because they were beneath her. Ridiculous, pompous, self-important ‘ho. It is sad people will lose their employment but it is happening in all areas of the economy…she is more concerned with making alot of money to support her over indulgent life style than to maintain the operations to help those who are employeed by her get thru these tough times. That is the saddest part of all and I will not waste a penny of my hard earned money on any of her products.

browneyes902 on

she had a clothing line ??????????????

jj on

No..not at all. Her clothes look like they are only for teenagers. She is 40 years old and should have been making clothes for women that have bodies not skinny young thangs.

Serah on

Glad to hear it. She needs to stop using and selling fur as an accessory.

Lisa on

OMG…you people are funny. her clothing line is probably for the teenagers you say it looks like. Who do you think pays for her music and wears her clothes?? Of course she’s going to cater to them, they’ve made her a fortune. I would too. That being said, I’m with browneyes902…she had a clothing line?? lol

vivi on

For her “who cares”, hope it’s gone for good.It’s looked very cheap in my opinion,and i agree that she uses the latina name for her own convenience, in my eyes i don’t think she is proud to be a latina. I’ve seen Eva Longoria doing more for the Latin community than JLO.

MJR on

No I am not sad that she is closing her line of clothes. Not much taste.

Debbie on

Can any of you critics spell? There are so many typographical errors and misspelled words, it’s ridiculous.

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