Jessica Simpson Stars in New Reality Series: The Price of Beauty

06/22/2009 at 04:57 PM ET

Kevin Mazur/WireImage

Ever since she performed at a Florida concert last February in high-waisted “mom jeans” that made her the target of scrutiny by body bullies, Jessica Simpson has continued to be critiqued about her figure and her weight. And now it’s her turn to do the scrutinizing in her new VH1 docu-series called The Price of Beauty.

Starting in July, Jessica will travel the globe talking to everyday women about the lengths they go for beauty, while investigating — and even participating in — some of their dietary fads, beauty regimens and apparel. “When [I was approached] for a show about true beauty, I was immediately intrigued,” Jessica said in a statement. “I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect. I am really looking forward to discovering how beauty is perceived in different cultures and participating in some of the crazy things people do to feel beautiful. I know we will all learn a lot on this journey.”

Simpson seems to have moved past the criticism targeted at her earlier in the year, and is looking forward to the next chapter in her career. “Jessica is so excited to start shooting the show,” says a source close to the pop star. “She has been doing research into some of the insane things people do to try to make themselves more beautiful and she is shocked. She thinks it will be fun to try some of them.”
– K.C. Baker

FILED UNDER: Beauty , Jessica Simpson

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Ashley you are SO beautiful and lkioong at you and Jeff together just makes me happy! I think you are the best! Love you, Em and they did do an amazing job on everything. I love the outfits, makeup, setting, etc I want that chair in the background on the border, Amazing and it would look so good in my master bedroom!

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