FIRST LOOK: Paris Hilton's Siren Ad Campaign!

06/22/2009 at 11:50 AM ET

Courtesy Parlux Fragrances

The Fifi fragrance award-winner has just announced that she is adding a sixth scent to her perfume empire. Siren by Paris Hilton is a tropical floral fragrance with notes of vanilla bean and creamy musk produced through Parlux Fragrances. Inspired by the seductive creatures of ancient Greek mythology whose enchanting music lured sailors to their death, Paris poses as a mermaid and adds sophistication and modern glamour to the myth. “Siren is all about being sexy in a playful way. I feel irresistible as a mermaid,” Paris explains of the image. “What girl doesn’t want to have fun being a fantasy creature that men can’t resist?” And this isn’t the first time the heiress has dressed like a mythical character. For her last fragrance, Fairy Dust, she donned wings to put a sexy spin on the pixie. But with Paris’s long golden locks, glowing tan and glittering costume, we think she makes the perfect mermaid. Siren by Paris Hilton Collection will arrive in stores July, with a 1.7 oz. eau de parfum spray starting at $45 a bottle. Tell us: What do you think of Paris Hilton’s newest fragrance ad?

Check out other star fragrances here!

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Showing 44 comments

Rant Anything! » Paris Hilton, Topless Mermaid, Debuts New Fragrance on

[…] said of her latest product, which retails at a mere $45 for 1.7 […]

vivi on

She just get the credit for other peoples work, come on, do you really think her fragance is her creation?

Paris Hilton, Topless Mermaid, Debuts New Fragrance | Celeb Rumors on

[…] said of her latest product, which retails at a mere $45 for 1.7 […]

Top Posts « WordPress.com on

[…] FIRST LOOK: Paris Hilton’s Siren Ad Campaign! Courtesy Parlux Fragrances The Fifi fragrance award-winner has just announced that she is adding a sixth scent to her […] […]

Missy on

just another reason for her to be scantly clad in public pictures…I have no issue with her but, why half naked all the time

Ricia on

What is with the picture in the ad?? It’s so
over-photoshopped, it’s similarly scary to the ad for Christina Aguilera’s perfume. In fact, her picture made the “10 Worst Celeb Photoshopped Shots” or something like that. Creepy -

Paris Hilton, Topless Mermaid, Debuts New Fragrance | notorius.tv on

[…] said of her latest product, which retails at a mere $45 for 1.7 […]

Siren Song « rogueclassicism on

[…] latest ’scent’ has a potentially Classical bent. Here’s a photo (via People): from People […]

seyma on

I actually never tried her fragrances before but i have tested and loved the smell, by husband was with me and he lived it as well, i guess i am gonna try! I am Lancome Miracle Fan ! :)

Samantha on

im not a big fan of paris hilton but i smelt this one and i could not resist it i love it. like i said in the beginning i wasnt a big far of her but whats wrong whith paris hilton

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