FIRST LOOK: Paris Hilton's Siren Ad Campaign!

06/22/2009 at 11:50 AM ET

Courtesy Parlux Fragrances

The Fifi fragrance award-winner has just announced that she is adding a sixth scent to her perfume empire. Siren by Paris Hilton is a tropical floral fragrance with notes of vanilla bean and creamy musk produced through Parlux Fragrances. Inspired by the seductive creatures of ancient Greek mythology whose enchanting music lured sailors to their death, Paris poses as a mermaid and adds sophistication and modern glamour to the myth. “Siren is all about being sexy in a playful way. I feel irresistible as a mermaid,” Paris explains of the image. “What girl doesn’t want to have fun being a fantasy creature that men can’t resist?” And this isn’t the first time the heiress has dressed like a mythical character. For her last fragrance, Fairy Dust, she donned wings to put a sexy spin on the pixie. But with Paris’s long golden locks, glowing tan and glittering costume, we think she makes the perfect mermaid. Siren by Paris Hilton Collection will arrive in stores July, with a 1.7 oz. eau de parfum spray starting at $45 a bottle. Tell us: What do you think of Paris Hilton’s newest fragrance ad?

Check out other star fragrances here!

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[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

Paris Hilton, Topless Mermaid, Debuts New Fragrance | Bloids.com - Latest Celebrity News | Latest Celebrity Gossip on

[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

Paris Hilton, Topless Mermaid, Debuts New Fragrance | Celebrity Gossip on

[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

CelebrityTalker.com » Blog Archive » Paris Hilton, Topless Mermaid, Debuts New Fragrance on

[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

Paris Hilton, Topless Mermaid, Debuts New Fragrance | Your source for juicy celebrity news and gossip! on

[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

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[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

Paris Hilton, Topless Mermaid, Debuts New Fragrance | Hot Celebrities on

[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

Trish on

I don’t like this ad. I don’t like Hilton either, but I have claimed ads were lovely even when I don’t like the celebrity – so I agree with the person that said shekind of just blends into the background. I think it looks too ‘forced’ as well. I do like the crashing wave, though. This ad wouldn’t be so bad if Hilton had a dark wig on or some other color – maybe red hair against blue. I just think the orange yellow sky really makes her skin look creepy. Just an opinion.

CelebrityNews24-7.com » Blog Archive » Paris Hilton, Topless Mermaid, Debuts New Fragrance on

[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

Paris Hilton, Topless Mermaid, Debuts New Fragrance | Vocley.com: Celebrity Gossip and Juicy Rumors on

[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

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