FIRST LOOK: Paris Hilton's Siren Ad Campaign!

06/22/2009 at 11:50 AM ET

Courtesy Parlux Fragrances

The Fifi fragrance award-winner has just announced that she is adding a sixth scent to her perfume empire. Siren by Paris Hilton is a tropical floral fragrance with notes of vanilla bean and creamy musk produced through Parlux Fragrances. Inspired by the seductive creatures of ancient Greek mythology whose enchanting music lured sailors to their death, Paris poses as a mermaid and adds sophistication and modern glamour to the myth. “Siren is all about being sexy in a playful way. I feel irresistible as a mermaid,” Paris explains of the image. “What girl doesn’t want to have fun being a fantasy creature that men can’t resist?” And this isn’t the first time the heiress has dressed like a mythical character. For her last fragrance, Fairy Dust, she donned wings to put a sexy spin on the pixie. But with Paris’s long golden locks, glowing tan and glittering costume, we think she makes the perfect mermaid. Siren by Paris Hilton Collection will arrive in stores July, with a 1.7 oz. eau de parfum spray starting at $45 a bottle. Tell us: What do you think of Paris Hilton’s newest fragrance ad?

Check out other star fragrances here!

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Showing 44 comments

Welcome to Stinktown « Auntie Fashion on

[...] Paris Hilton [...]

Pamela on

Barbara !!! Not nearly as sick as you make me with your dumb ass comments.

Ashley on

i love her hair
all her perfumes smell amazing so try it!!!

Alison on

Is People just printing Paris Hilton’s press release verbatim???

The Smell of Paris on

[...] is all about being sexy in a playful way. I feel irresistible as a mermaid,” Paris said. “What girl doesn’t want to have fun being a fantasy creature that men can’t [...]

Jeb on

Show if you have money you can be very popular. She wouldn’t be where she is if it wasn’t for Daddy’s money. She’s not that pretty. It takes a lot to make her look good.

Paris Hilton, Topless Mermaid, Debuts New Fragrance | Gossip Street on

[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

Paris Hilton, Topless Mermaid, Debuts New Fragrance | Celebrity News Feed on

[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

Celebrity Teen Idols » Blog Archive » Paris Hilton, Topless Mermaid, Debuts New Fragrance on

[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

Paris Hilton, Topless Mermaid, Debuts New Fragrance - Hollywood Chit Chat - Celebrity News and Gossip From All Around the Web on

[...] said of her latest product, which retails at a mere $45 for 1.7 [...]

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