FIRST LOOK: Paris Hilton's Siren Ad Campaign!

06/22/2009 at 11:50 AM ET

Courtesy Parlux Fragrances

The Fifi fragrance award-winner has just announced that she is adding a sixth scent to her perfume empire. Siren by Paris Hilton is a tropical floral fragrance with notes of vanilla bean and creamy musk produced through Parlux Fragrances. Inspired by the seductive creatures of ancient Greek mythology whose enchanting music lured sailors to their death, Paris poses as a mermaid and adds sophistication and modern glamour to the myth. “Siren is all about being sexy in a playful way. I feel irresistible as a mermaid,” Paris explains of the image. “What girl doesn’t want to have fun being a fantasy creature that men can’t resist?” And this isn’t the first time the heiress has dressed like a mythical character. For her last fragrance, Fairy Dust, she donned wings to put a sexy spin on the pixie. But with Paris’s long golden locks, glowing tan and glittering costume, we think she makes the perfect mermaid. Siren by Paris Hilton Collection will arrive in stores July, with a 1.7 oz. eau de parfum spray starting at $45 a bottle. Tell us: What do you think of Paris Hilton’s newest fragrance ad?

Check out other star fragrances here!

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Showing 44 comments

Alice in Wonderland Makeup Preview; Bradley Cooper’s Hair Secret | HyipLife.com on

[...] FRAGRANCE • Paris Hilton’s sixth scent, Siren, hits stores in July. In the ads she poses as a mermaid, and you can’t tell the difference between her skin color, her hair, and her sequin mermaid tail. [Off the Rack/People] [...]

Pantha on

I have never tried her stuff… I will give this one a shot!

Trish on

Unfortunately, I can’t wear perfume :( It plugs my nose up and makes my eyes sting and watery. Otherwise, this sounds like the perfume for me!
I adore Mermaids so I love her idea with this! :)

Jen on

I hate Paris Hilton I will never ever ever wear anything she has created you may get some disese.

Anne Hathaway Fan | Your original daily resource on everything Miss Anne on

[...] FRAGRANCE • Paris Hilton’s sixth scent, Siren, hits stores in July. In the ads she poses as a mermaid, and you can’t tell the difference between her skin color, her hair, and her sequin mermaid tail. [Off the Rack/People] [...]

JC on

She needs to be trying something on her hands, they are sure starting to look old.

kitty62862 on

It’s actually a decent picture of her, which is rare.

Suzie Que on

I love her fragrances. They are fresh without being overpowering and I always get complimented when I wear them. I surely cannot wait for this one!

Barbara on

Why doesn’t she get a REAL job. Maybe she can’t read. She makes me SICK !

LBW on

I’m really tired of her. I had hoped she would find love and go away, but she can’t find a man that will love her as much as she loves herself. She is pretty, but she comes across as so empty headed.

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