June 18, 2009 | 6:10 pm

Brooke Shields on Lash-Lengthening with Latisse

Steve Granitz/Wireimage

Since Latisse’s star-studded launch a couple months ago, Brooke Shields has been an enthusiastic spokesperson for prescription-only lash-growing serum. And the actress sat down with PEOPLE.com to talk a little more about her role with the brand. “I destroyed my own eyelashes while performing on Broadway because I had to use fakes — after awhile that takes a toll,” she says. Brooke took part in a fourteen-week trial of the product, which interrupts lashes’ natural growth cycle, consistently applying two drops of LATISSE solution on her lash line each night. “I am beyond excited with my new eyelashes,” she says. “Now my new eyelashes are so noticeable I don’t even need to wear mascara. I love it.” And while the results are impressive, they don’t come cheap, with a one-month supply costing $120 and ongoing use required to keep lashes from returning to their natural length. But it’s all worth it according the actress. “My husband notices everything on me,” Shields tells PEOPLE.com. “And when I was looking straight ahead, he said, ‘Wow, your lashes are longer! That’s amazing!’” Click here to learn more about Latisse. Then tell us: Would you try a prescription lash serum to lengthen your lashes? – Linda Marx

Permalink | Comments (7) | Category: Beauty, Celebrity Ad Campaigns

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maggie June 18th, 2009

Can this woman be any more out of touch? The economy is in the pits and she is promoting a medicine to grow eyelashes that costs over $100/month! So vain! She is way overexposed and in too many commercials. Compare her to Andre Agassi and the great things he’s doing with his money and she looks pathetic.

Elda June 18th, 2009

I agree w/Maggie, the cost is a lot of money. How many months do u have to use it to get results??

Kristi June 19th, 2009

Apply a presccription medication, with possible side effects, that close to my eyes? Just to get thicker eyelashes? Hmmm, let me think. No thanks.

Taylor June 19th, 2009

Definetly not. i agree w/ Kristi. I mean just to get thicker lashes? Who would do that? Nobody. And, it’s expensive.

POOP HEAD June 19th, 2009

MAN SHES GOT SOME BROWS>>>>>>>>>>

Now Your Eye Lashes Are Also Inadequate | TakePart Social Action Network™ June 30th, 2009

[...] hair growth) but I just worry that using terms like inadequate and adding on celebrity spokesperson Brooke Shields turns this product into another beauty industry scam that preys on self-conscious women. Not [...]

Elizabeth Souder July 7th, 2009

I’ve been using Latisse for about 3 months and it is by far the most amazing product I’ve ever seen! So many people comment on my lashes now. Even perfect strangers! It’s really a neat thing and I have had no side effects – I’m totally hooked!

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