Hayden Christensen's New "Challenge": Face of Lacoste Fragrance

06/15/2009 at 11:05 AM ET

Courtesy Lacoste

Make a little room Josh Hartnett, James Franco and Justin Timberlake — there’s a new celebrity fragrance model on the rise. Lacoste has just announced that Hayden Christensen will be the face of their new scent, Challenge. And PEOPLE.com has a first look at the star’s sporty campaign. The altar-bound actor, who is engaged to Rachel Bilson, embodies the brand’s preppy spirit for the men’s fragrance which will launch in August. Check back for more details as they come in. Tell us: What do you think of Hayden as the face of Lacoste Challenge?

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Showing 26 comments

KC on

I don’t like this ad at all. It looks really 80’s or something to me.
It also doesn’t showcase him very well. This could be anyone if you ask me.

Stephanie on

A Classic look or corny? He would fit right in a Saved By the Bell episode. Maybe this is in again… I saw teenage girls in the mall in leg warmers, so maybe I’m just getting old…

KDA on

Very corny ad! But Hayden is gorgeous.

justcuz on

i think it’s a great pic. he looks really hot there.

Samantha on

Meh, I think he only got the job because of who his girlfriend is. I think he’s a big wuss.

Pamela on

He’s super hot, but the add is a bit weird. Not to mention his eyes are not actually that blue…it’s obviously retouched. His eyes look almost unatural.

Hayden Christensen de modelo para Lacoste | Blogcorazón on

[…] Hayden Christensen’s New “Challenge”: Face of Lacoste Fragrance Escrito a las 20:09 Comparte esta anotación Ingrid Lee más de: Moda, de promocion Otros blogs […]

Cee on

The man is perfection… and a great choice for Lacoste.
Great ad!

idaho beef on

decent actor, why does he have to sell perfume?

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