June 15, 2009 | 11:05 am

Hayden Christensen’s New “Challenge”: Face of Lacoste Fragrance

Courtesy Lacoste

Make a little room Josh Hartnett, James Franco and Justin Timberlake — there’s a new celebrity fragrance model on the rise. Lacoste has just announced that Hayden Christensen will be the face of their new scent, Challenge. And PEOPLE.com has a first look at the star’s sporty campaign. The altar-bound actor, who is engaged to Rachel Bilson, embodies the brand’s preppy spirit for the men’s fragrance which will launch in August. Check back for more details as they come in. Tell us: What do you think of Hayden as the face of Lacoste Challenge?

Permalink | Comments (21) | Category: Beauty, Celebrity Ad Campaigns, Rachel Bilson

Post to:
Facebook
Digg

E-mail
RSS
- My AOL
- My Google
- My Yahoo
- My MSN
- RSS

New Fragrance Alert: Reese Witherspoon to Launch “In Bloom” Lauren Conrad Goes Brunette – For the Day! Love It or Hate It?

+ Add a comment

Pages: 1 | 2 | 3 | | Show All

KC June 15th, 2009

I don’t like this ad at all. It looks really 80’s or something to me.
It also doesn’t showcase him very well. This could be anyone if you ask me.

Stephanie June 15th, 2009

A Classic look or corny? He would fit right in a Saved By the Bell episode. Maybe this is in again… I saw teenage girls in the mall in leg warmers, so maybe I’m just getting old…

KDA June 15th, 2009

Very corny ad! But Hayden is gorgeous.

justcuz June 15th, 2009

i think it’s a great pic. he looks really hot there.

Samantha June 15th, 2009

Meh, I think he only got the job because of who his girlfriend is. I think he’s a big wuss.

Pamela June 15th, 2009

He’s super hot, but the add is a bit weird. Not to mention his eyes are not actually that blue…it’s obviously retouched. His eyes look almost unatural.

Hayden Christensen de modelo para Lacoste | Blogcorazón June 15th, 2009

[...] Hayden Christensen’s New “Challenge”: Face of Lacoste Fragrance Escrito a las 20:09 Comparte esta anotación Ingrid Lee más de: Moda, de promocion Otros blogs [...]

Cee June 15th, 2009

The man is perfection… and a great choice for Lacoste.
Great ad!

Hayden Christensen’s New Challenge: Face of Lacoste Fragrance « DESIRING HAYDEN.NET PRESS ARCHIVE June 15th, 2009

[...] Source [...]

idaho beef June 16th, 2009

decent actor, why does he have to sell perfume?

Pages: 1 | 2 | 3 | | Show All

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.