New Fragrance Alert: Reese Witherspoon to Launch "In Bloom"

06/12/2009 at 02:43 PM ET

Courtesy Avon

Reese Witherspoon is the next Hollywood star to join the ranks of celeb perfumers like Paris Hilton and Halle Berry, announcing today that she plans to launch her first signature scent for Avon. In Bloom by Reese Witherspoon will be a gardenia, magnolia and jasmine scent, and the star’s inspiration for the feminine floral was close to home. “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese. “We had a great big magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume.” But while the scent references the actress’s past, she wanted it also to be a clear reflection of her present. “In Bloom is indicative of where I am in my life today,” she says. “I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling­­ — it’s very sensual, very romantic and alluring.” You’ll still have to wait to try the Avon scent, which won’t launch until November of this year, priced at $34 for a 1.7 oz. eau de parfum. Tell us: Are you looking forward to Reese’s fall fragrance launch?

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Showing 19 comments

Manda on

mmmh, i bet this will smell really good!

BRE on

she looks stunning in this picture!

Pamela on

Reese is beautiful and is a great example to woman everywhere. I’ll definitley be buying her perfume.

just cuz on

it does sound very Southern and pretty! i don’t buy perfumes because of celebs but i am a fan of Reese’s and i think this one will be done tastefully.

Former Nashville native Reese Witherspoon to release fragrance | Music City TV on

[...] wait will soon be over. According to People, Reese’s new fragrance In Bloom reminds her of her childhood in [...]

Holly McAllister on

This sounds like a beautiful perfume blend. A soft gardenia is the perfect fragrance for my chemistry. Gardenia and Jasmine create a very sensual fragrance when combined – I can’t wait to see how Bloom smells on me.

Kim S on

I too do not buy celeb-inspired perfumes, however I am so looking forward to Reese’s coming out. She is such a great role model for women of all ages. Gorgeous pic of her!

Reese Witherspoon Launches Perfume Line|Reese Witherspoon |Have U Heard?? on

[...] jasmine scent, and the star’s inspiration for the feminine floral was close to home. “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese. “We [...]

sam on

i love her so i think she will makea gr8 scent 4 us all!!!!

Melissa on

I think this is the most beautiful picture of Reese I have ever seen.
I can’t wait to try her new fragrance. the flowers for my wedding were magnolia and stephinotis, they smell divine.

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