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Jun 12 2009 02:43 PM ET

New Fragrance Alert: Reese Witherspoon to Launch “In Bloom”

Courtesy Avon

Reese Witherspoon is the next Hollywood star to join the ranks of celeb perfumers like Paris Hilton and Halle Berry, announcing today that she plans to launch her first signature scent for Avon. In Bloom by Reese Witherspoon will be a gardenia, magnolia and jasmine scent, and the star’s inspiration for the feminine floral was close to home. “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese. “We had a great big magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume.” But while the scent references the actress’s past, she wanted it also to be a clear reflection of her present. “In Bloom is indicative of where I am in my life today,” she says. “I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling — it’s very sensual, very romantic and alluring.” You’ll still have to wait to try the Avon scent, which won’t launch until November of this year, priced at $34 for a 1.7 oz. eau de parfum. Tell us: Are you looking forward to Reese’s fall fragrance launch?

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mmmh, i bet this will smell really good!

- Manda on June 12th, 2009

she looks stunning in this picture!

- BRE on June 12th, 2009

Reese is beautiful and is a great example to woman everywhere. I’ll definitley be buying her perfume.

- Pamela on June 12th, 2009

it does sound very Southern and pretty! i don’t buy perfumes because of celebs but i am a fan of Reese’s and i think this one will be done tastefully.

- just cuz on June 12th, 2009

[...] wait will soon be over. According to People, Reese’s new fragrance In Bloom reminds her of her childhood in [...]

- Former Nashville native Reese Witherspoon to release fragrance | Music City TV on June 12th, 2009

This sounds like a beautiful perfume blend. A soft gardenia is the perfect fragrance for my chemistry. Gardenia and Jasmine create a very sensual fragrance when combined – I can’t wait to see how Bloom smells on me.

- Holly McAllister on June 12th, 2009

I too do not buy celeb-inspired perfumes, however I am so looking forward to Reese’s coming out. She is such a great role model for women of all ages. Gorgeous pic of her!

- Kim S on June 13th, 2009

[...] jasmine scent, and the star’s inspiration for the feminine floral was close to home. “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese. “We [...]

- Reese Witherspoon Launches Perfume Line|Reese Witherspoon |Have U Heard?? on June 14th, 2009

i love her so i think she will makea gr8 scent 4 us all!!!!

- sam on June 16th, 2009

I think this is the most beautiful picture of Reese I have ever seen.
I can’t wait to try her new fragrance. the flowers for my wedding were magnolia and stephinotis, they smell divine.

- Melissa on June 16th, 2009

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