David Beckham Unveils His Latest Armani Underwear Ads

06/11/2009 at 09:20 AM ET

courtesy of Armani

Soccer season may be over until he returns to the LA Galaxy in July, but David Beckham is still driving the crowds wild! The star turned up at Selfridge’s in London to unveil the fall/winter Emporio Armani underwear campaign to a screaming crowd that even braved the London train strike to see Becks. Armani says of Beckham, “David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges.” Beckham admits to a case of nerves over the campaign, but only at the unveilings! “I don’t mind having the photograph taken but it’s a little bit embarrassing when it’s unveiled.” Although it’s not all stressful, with Beckham saying of seeing his billboards, “I don’t know about it giving me a buzz but I’m very proud of it.” We think that David’s ads just keep getting hotter and hotter! Tell us: What do you think of David Beckham’s latest ad?

CLICK THROUGH TO SEE TWO MORE STEAMY ADS!

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Showing 227 comments

Jessie on

WOW! He is so hot!!!

c on

oh…my god.

ditto on

Posh has got to be the LUCKIEST woman alive. Not only does she have a rocken body but to have David to go home to every night. yep, luckiest woman.

Pamela on

I like the other ads better, but I’m certainly not going to complain about this one! Wow!

Nancy on

I wish I had gone to Selfridge’s to see this myself…I have just lost the ability to speak. OMG!

liz on

Yummy both on the pitch and off

Sarah on

wow

me on

for one, soccer season IS NOT over! maybe he shoulda stayed true & with the galaxy…..

Brandy on

Damn that man is H.O.T

Lorie on

DAYUM!!

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