Emma Watson is The New Face of Burberry

06/09/2009 at 09:34 AM ET

Mario Testino

What could be more British than Burberry, and what young British actress could be hotter right now? It’s a match made in style heaven to have Harry Potter star and fashionista Emma Watson be the new face of the Burberry fall ad campaign, especially to hear creative director Christopher Bailey tell it. “Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge,” says Bailey. And having a 19-year old front the brand also brings a dash of fun and youth, even to the shoot by Mario Testino itself. Bailey reveals, “Emma’s charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.” But even with her youth and fame, the campaign is meant to reflect the classic side of Burberry and its long history. Bailey explains, “I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.” We think Emma looks gorgeous and we can’t wait to see the whole campaign when it rolls out this fall. Tell us: What do you think of Emma as the face of Burberry?

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Showing 113 comments

Meghan on

LOVE it!

Vanessa on

Oh my gosh! She looks stunning!!!

Anita on

Wow, this girl really has it going on. I’ve never read a People message board that has zero snide/negative comments. And I agree with everyone, she looks just awesome!

DooDie on

OOOOL2 ilFilTER !! :P
But… she looks beautiful and pretty in this picture. !!
Inshalah … one DAY !!

Katie on

I have to say that looks NOTHING like Emma Watson.
They completely airbrushed her.

Elle on

she grew up! and she’s lovely, perfect choice.

Samantha on

WOW!!! This is amazing. She looks gorgeous and stunning.

Lily on

Papa Bear, you’re right. She’s going from a teenager to young adult and DOING IT RIGHT. None of this going to parties all night long and definitely no diva antics.

lilo on

wow photoshop has done it again!!!!amazing!!!

smc on

I am in Love. She is such a great actress and oh so sexy!

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