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Stars Get Eco-Friendly at Exclusive Loomstate for Target Launch

04/15/2009 at 04:02 PM ET

Stefanie Keenan/WireImage

Eco-conscious fashionistas like Kristen Bell, Camila Alves, Jaime Pressly, Anna Paquin and Elizabeth Banks came out last night get a sneak peek at Target’s newest designer collaboration: Loomstate for Target. And while the collection won’t officially hit stores until the end of this week, the stars where happy to be among the first to peruse the casual summer line of organic looks for men and women at an exclusive shopping event in Venice, CA. Some celebs, like Bell, who walked away with two bags of goodies, were already Loomstate fans. “I love their fun animal prints and I love casual clothes,” the actress told PEOPLE.com. “Plus, their cotton tends to be very soft, so I’m looking forward to getting a whole bunch of jammies.” Others, like Banks and Pressly, were new to the eco-chic brand, created by designers Scott MacKinlay Hahn and Rogan Gregory. “This is the first time I’m seeing it — and I’m in love already,” Banks enthused. For Pressly, it was another way to go green: “Since I’ve become a mother I’ve really tried to do as much as I can to save the environment and prolong this beautiful earth for my son.” Check out the collection for yourself when it hits Target stores and Target.com on the 19th. –Shruti Dhalwala

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