Archive – Style News - StyleWatch

Apr 08 2009 04:59 PM ET

EXCLUSIVE: Taylor Swift Donates Her Prom Dress to Charity

DonateMyDress.org

Country superstar Taylor Swift has had the opportunity to wear beautiful dresses to events like the Grammy Awards and ACM Awards. But there is one gown that isn’t just sitting in the back of her closet: her prom dress! Swift has given her long cream and gold Jessica McClintock gown to Hearst Magazines’ DonateMyDress.org, the first national network to bring together local dress drive organizations across the U.S., to help girls give and find the dress of their dreams. Taylor was more than happy to part with her dress, which she posed in with her best friend Abigail Anderson, saying, “I chose to give away this prom dress because I wore it once and loved it! To keep it around, hanging there all by itself and lonely in my closet, never to be worn again seemed a little pointless. I want another girl somewhere to feel good in it and have a great prom night because of this dress.” Taylor’s dress sold for a whopping $1,200 in DonateMyDress.org‘s first celebrity dress charity auction. Miley Cyrus, Demi Lovato, Nikki Blonsky, Eva Amurri, Ashley Greene and other stars all donated their dresses to the auction run by CharityFolks.com. Visit DonateMyDress.org to find a local collection spot near you.

Apr 08 2009 03:01 PM ET

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Bid on a Star-Signed Eco-Bag for Charity!

Jessica Alba, Alec Baldwin, Sandra Oh, Mena Suvari, and more stars have all joined forces with Saksroots to save the earth by autographing a Sakroots Pax Eco Weekender to be auctioned off to benefit the The Nature Conservancy, which works to protect ecologically important lands and waters for nature and people. You can bid on the autographed weekender at charityfolks.com starting today April 8 until April 22, which is Earth Day. If you want to buy the tote, $99, visit thesak.com.

Apr 08 2009 12:30 PM ET

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SNEAK PEEK: Op’s Star-Studded “Summer of Music” Ads

Larry Bartholomew and Op

AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner, Cody Linley and Bow Wow lend their star power to the beach concert-themed Op spring and summer ads. The television and music stars showcase Op’s new collections while enjoying a Good Charlotte concert on Westward Beach in Malibu. “It’s a natural, easy collaboration for Good Charlotte,” says Joel Madden in a press statement. “We don’t get to play a lot of shows on the beach so it’s cool to be here today playing on the beach for Op.” The ads will debut this month in fashion, lifestyle and entertainment magazines and online at op.com. Op is sold exclusively at Walmart stores. Tell us: What do you think of Op’s new ads?

Celebrity Ad Campaigns

Apr 08 2009 11:16 AM ET

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Rihanna, Kanye West, Jay-Z Ink Celeb Fragrance Deal

Kevin Mazur/WireImage

Big news in celebrity fragrances — representatives for Parlux, the company that produces Paris Hilton and Jessica Simpson‘s scents, confirm to PEOPLE.com that Jay-Z, Rihanna, Kanye West and a yet-to-be-announced “well-established female artist” have inked a fragrance deal with Jay-Z’s licensing company Iconic Fragrances. Both Rihanna and Kanye will launch signature scents in the summer of 2010, with Jay-Z and the mystery star following suit in 2011. For his part, hip-hop mogul Jay-Z is looking forward to the to expanding his empire, saying in a statement, “We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands.” Parlux’s CEO Neil Katz continues, “We are extremely excited to begin work on our projects with Rihanna and Kanye West. Each is an extremely highly regarded celebrity at the top of his or her profession who is undoubtedly going to make an indelible impression in the fragrance industry, just as each has done in the entertainment world.” And it seems that the stars are just as confident about the impending success of the scents. In an unusual move, they will receive payment in royalties, profit sharing and Parlux stocks rather than cash. And while there’s no word yet on who the mystery artist is, Parlux dismisses the idea that the star in question is Beyonce when speaking with WWD.

Apr 08 2009 11:14 AM ET

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RUMOR PATROL: Kate Moss is Not Writing a Cookbook!

Goff/INF

Hot off the heels of the successful New York Topshop opening, rumors began to swirl that Kate Moss was about to begin penning a cookbook. The Daily Mirror reported that the British supermodel had been inspired by her friend Stasha Palos — the step-daughter to Topshop owner Sir Philip Green — who recently published a cookbook of traditional Jewish meals made simple. However, a rep for Kate tells PEOPLE.com “There is no cookbook. We do not know where it came from but it is definitely false.” Looks the only thing Kate will be cooking up is more sold-out designs for Topshop.