March 27, 2009 | 2:00 pm

Stars Turn Out to Celebrate Long Lashes

Matt Sayles/AP

She might be famous for her gorgeous brows, but Brooke Shields is now making her lashes the focus as the spokesperson for lash-lengthener Latisse. And at last night launch event for the product in L.A., stars including Angie Harmon, Debra Messing, Mandy Moore and Jewel turned out to help Brooke celebrate the newest innovation in beauty. The FDA-approved, prescription-only treatment promises to grow lashes longer, thicker and darker with continued at-home use. And Brooke was more than happy to be among the first celebs to try it out. “I was quite shocked with how quickly I can see results!” she told PEOPLE.com of the eight weeks and counting that she’s been using the product. “I was skeptical. It’s amazing.” Brooke wasn’t the only convert on hand. Mandy Moore told PEOPLE.com, “I can’t put fake lashes on by myself, so it’s nice to know that there’s something out there that can benefit you in that process.” But the evening also marked the launch of “Latisse Wishes,” a public awareness and education campaign supporting the Make-A-Wish Foundation. Click here to learn more about Latisse. Then tell us: Would you try a prescription product to get longer lashes?

Permalink | Comments (6) | Category: Beauty, Celebrity Ad Campaigns

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Jan March 28th, 2009

For me, the prescription aspect stops me cold. I am uncomfortable asking for a prescription for something not really medically needed. Yes, I hate my sparse eyelashes. If this were available at the beauty counter, I’d go buy it immediately. I do think it’s an expensive habit… I know they have to recoup costs from the research but I’m pretty sure my practical husband would not support the hundreds of dollars going into this desire to have beautiful lashes.

noyou March 28th, 2009

i read (on MSN?) that this stuff can permanently turn your irises black. there is no way i’d want to risk that happening.

shocked March 29th, 2009

plastic surgery, fasting, extreme regimes, prescription drugs…
I somehow wish that at this point and time we’d be above those things!! it makes look “women’s rights” unecessary when women themselves put their own health at risk for “looking good”. I personally find it nauseating, if you’ve got issues, get a therapist, not surgery and pills!! eat healthy, excersise, love yourself and be happy! there are seriously more important things in life than constantly focusing on the enveloppe you came in! that’s shallow and sad!

Capriole March 30th, 2009

I would not use medication for something that is not medicially necessary. The risk of side-effects, plus putting unnecessary chemicals into my body are not worth it to me and my thin lashes. No thanks.

Brooke Shields on Lash-Lengthening with Latisse « Celebrity Blog! June 18th, 2009

[...] Latisse’s star-studded launch a couple months ago, Brooke Shields has been an enthusiastic spokesperson for prescription-only [...]

Brooke Shields on Lash-Lengthening with Latisse | Living with style June 29th, 2009

[...] Latisse’s star-studded launch a integrate months ago, Brooke Shields has been an eager orator for prescription-only lash-growing [...]

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