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Avril Lavigne Launches Her Fragrance: “Me in a Bottle”

Eamonn McCormack

Pop’s punky princess Avril Lavigne hit London to launch her first-ever fragrance, Black Star, with P&G Prestige. Hosted at the aptly named Punk in Oxford Circus, the star dished about the creative process behind the pink hibiscus, black plum and dark chocolate scent. “I wanted to make sure the fragrance was really me — me in a bottle,” she said. American fans still have a wait to find out precisely what Avril smells like as Black Star won’t launch in U.S. stores until this fall. Tell us: Will you spritz on Avril’s scent?

Comments (53) + Add a comment
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I find Avril obnoxious, but that scent sounds like it could be something I’d like. I’ll check it out.

- DK on

Yep, sounds like a sensual smell, and I look forward to testing it out!

- S on

Yeah, Avril annoys me to, but the scent does sound like it would smell good. I will try it.

- crystal on

Def think it’s worth trying, at least. There are so many new fragrances out there by celebs now though you never know if it will be good. Read up on my chat with Tori Spelling at http://www.iheartheels.com tomorrow!

- Julie on

i think avrils hottt but i bet it stinks lol. i mean all the britney, paris, etc. scents usually smell bad anyway. i’ll still check it out though.

- chas on

never know! i might try it. i love one of britney’s fragrances! lots of people i know love it.

- Kristy on

Smells like “Avril in a bottle”? Sounds like it will smell obnoxious, and have a horrible taste in music AND fashion. Count me out.

- Verodemort on

Maybe I will spritz Avril’s scent, even though I’m a guy, hahahah, etc.

- Jon on

i love avril lavigne. i can’t wait to try out her sent!!!

- Sully on

So it must be a bottle of spit then.

- Memor on

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Edited by Melissa Liebling-Goldberg

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