Hollywood's Newest Design Stars: The Jonas Brothers

03/12/2009 at 01:16 PM ET

Amanda Schwab/Startraks

With a string of records and a blockbuster film in theaters, the Jonas Brothers might arguably be the planet’s most popular teen trio, but they’re not stopping at dominating the worlds of music and movies. This fall, the Disney stars are hoping for another hit with a new line of clothing for ‘tween girls. WWD reports that Kevin, Joe and Nick will expand the Jonas Brother franchise with a full line of sportswear through Disney Consumer Products at retailers like Kmart, Sears, JC Penney and Wal-Mart. The launch of the collection, called simply Jonas, will follow on the heels of the brothers’ upcoming TV show, which is slated to air in May. And the clothing itself will take inspiration from the preppy looks featured on the program, including argyle sweater vests emblazoned with the logo of the boys’ fictional high school, as well as leggings, jeans and plaid shorts. Tell us: What do you think of Kevin, Joe and Nick launching a clothing line? Will you buy their gear?

FILED UNDER: Celebrity Designer

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Showing 39 comments

Cece on

I think it’s kinda strange for them to design
-girls- clothes….but I’ll probably end up buying some anyways! XD

Haley on

I think it is awesome! I will so buy their clothes! I am so excited!

shari on

I think it is a total sell out to let someone design cheap clothes and slpa your name on it. They have great style and could have capitalized on it like Justin Timberlake and William Rast, while making themselves credible in a grown up world. I think they just signed away the last of their dignity and sealed their fate as a tween phenomenon with a limited future. The stuff, btw, is horrible.

Jenny on

Stupidest idea I’ve ever heard.

just cuz on

next it will be Jonas perfume/cologne… *yawn* whatever, i’m sure they will make money from it.

LEAH on

COOL,I JUST READ THIS TO MY DAUGHTER AND SHE CAN’T WAIT TO SEE WHAT THEY LOOK LIKE. ANYTHING THESE BOY’S TOUCH TURN TO GOLD AND EVERYTHING THEY DO IS IN GOOD TASTE. IT WOULD BE GREAT IF THEY COULD GET SOME OF THE CLOTHES OUT THIS SUMMER SO THEY CAN SEE THE FANS WITH THEM ON DURING THEIR WORLD TOUR.

Megan on

Did anyone see Southparks new episode last night? if not you should. hahahaha

Willah on

Good for them.

Katerinne on

hi!!!! i love jonas brothers!!!!

i´m katy

i´m from Córdoba Argentina!!!!

i don´t speak English very good!!!

i love the People magazine!!!

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