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EXCLUSIVE FIRST LOOK: Lindsay Lohan's Spray Tan Campaign

03/10/2009 at 12:30 PM ET

Courtesy Sevin Nyne

You might have to wait for the spring launch of Lindsay Lohan‘s much-anticipated spray tan line, but the actress is giving PEOPLE.com readers an exclusive sneak peek at one of Sevin Nyne’s sexiest campaign images. The star, who last year branched out from acting with a successful line of leggings, is known for her ever-present bronze glow, which she shows off to full effect in the ad. And the quest for a perfect fake bake is precisely what led her to create her own. “As much as I love the sun,” she says, “it is so bad for your skin. I have tried every product on the market and never found something that I loved.” Until, that is, she met spray tanner Lorit Simon. “She had an amazing tanning formula that over the years we continued to perfect,” Lindsay reveals of the partnership. “It was important to me to have a natural product that didn’t have a lot of dyes and chemicals. Our product has goji berry extract which has antioxidant properties, it has a natural golden color, it doesn’t streak and smells delicious — not like a typical tanning product.” The $35 spray will become available exclusively in Sephora stores on the first of May — with an early web launch on Sephora.com on April 15. Check out more of Lindsay talking about the line on her MySpace page later today. Tell us: What do you think of Lindsay’s sexy new ads? Will you try out Sevin Nyne when it lauches?

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Showing 284 comments

Jon on

I could care less about Lindsay’s sexy new ads! No, no Sevin Nyne when it launches!

LISA on

IT LOOKS VERY NATURAL..UNLIKE HER

Susan on

THIS is what she’s been perfecting for years? Funny…for years I’ve been commenting on her terrible, streaky spray tan.

Dan on

How can she walk around all the time with her skin looking so awful and then try to sell a tanning spray?

Her skin is so orange and blotchy all the time – is she using her own stuff? Her tan only looks “normal” when she’s photoshopped.

As far as that photo….keep the mouth closed, Lindsay. That’s not your best pose.

DL on

She always looks orange and dirty. Why would I buy her product?

Angie on

I might just try it! Her skin looks amazing!

Sarah on

Looks like a classy ad, hope the product works, they usually turn me orange, blech!

Kelly on

Jon – you say you could care less about her sexy new ads, but yet you cared enough to not only *look* at this article but *also* comment. Hmmm. Methinks you do care. Which is okay. :)

Megan on

That ad is so touched up! Just goes to show that they can make anyone look good!

janeypoo on

Who can know if this tanner works by these ads? This is obviously a touched up photo…do you see any of her freckles?

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