EXCLUSIVE FIRST LOOK: Lindsay Lohan's Spray Tan Campaign

03/10/2009 at 12:30 PM ET

Courtesy Sevin Nyne

You might have to wait for the spring launch of Lindsay Lohan‘s much-anticipated spray tan line, but the actress is giving PEOPLE.com readers an exclusive sneak peek at one of Sevin Nyne’s sexiest campaign images. The star, who last year branched out from acting with a successful line of leggings, is known for her ever-present bronze glow, which she shows off to full effect in the ad. And the quest for a perfect fake bake is precisely what led her to create her own. “As much as I love the sun,” she says, “it is so bad for your skin. I have tried every product on the market and never found something that I loved.” Until, that is, she met spray tanner Lorit Simon. “She had an amazing tanning formula that over the years we continued to perfect,” Lindsay reveals of the partnership. “It was important to me to have a natural product that didn’t have a lot of dyes and chemicals. Our product has goji berry extract which has antioxidant properties, it has a natural golden color, it doesn’t streak and smells delicious — not like a typical tanning product.” The $35 spray will become available exclusively in Sephora stores on the first of May — with an early web launch on Sephora.com on April 15. Check out more of Lindsay talking about the line on her MySpace page later today. Tell us: What do you think of Lindsay’s sexy new ads? Will you try out Sevin Nyne when it lauches?

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Showing 285 comments

Jenjen on

Lindsy is so nasty Orange and freckly, She always looks like she stinks. YUCK!

Jaki on

i don’t find her all that attractive..i’m kinda annoyed hearing about her

Dee on

Oh, just what the world needs, yet another spray tan!!! LL always looks greasy, skanky and coked out, why would anyone want to spray on anything that would remotely enable you to look like her?

veronica on

She is covered in freckles, and then magically they are gone! just like her leggings, this new franchise will suck

KC on

Jeez her nose is super re-touched. Does she not look “dirty” to anyone else?

Trish on

With all honesty, I find this to be a pretty bad ad. It just looks awkward. She is a pretty girl, but I can’t even focus on her skin when her face looks strange. I don’t know what it is. I have never been a Lohan fan, but I have seen shots of her when she looks pretty or cute – this just looks too forced.

Jessica Danielle Roller on

Whatever, I’m totally trying it!

Amy on

No and I hope no one else will.

Underwhelmed on

Wow this is SO obviously TOUCHED UP … where’s her usual ORANGE tinge and where are all of her GAZILLION FRECKLES??
Doesn’t even look like her facially, she hasn’t looked that good in a long long time and the teeth look weird or fake too

Poor Lindsay … you were cute once, when you WEREN’T an addict or anorexic …

Kristen on

Its good that she has been out of the press….she needed to cool off and get her head together….but she looks like shes been doing well

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