EXCLUSIVE FIRST LOOK: Lindsay Lohan's Spray Tan Campaign

03/10/2009 at 12:30 PM ET

Courtesy Sevin Nyne

You might have to wait for the spring launch of Lindsay Lohan‘s much-anticipated spray tan line, but the actress is giving PEOPLE.com readers an exclusive sneak peek at one of Sevin Nyne’s sexiest campaign images. The star, who last year branched out from acting with a successful line of leggings, is known for her ever-present bronze glow, which she shows off to full effect in the ad. And the quest for a perfect fake bake is precisely what led her to create her own. “As much as I love the sun,” she says, “it is so bad for your skin. I have tried every product on the market and never found something that I loved.” Until, that is, she met spray tanner Lorit Simon. “She had an amazing tanning formula that over the years we continued to perfect,” Lindsay reveals of the partnership. “It was important to me to have a natural product that didn’t have a lot of dyes and chemicals. Our product has goji berry extract which has antioxidant properties, it has a natural golden color, it doesn’t streak and smells delicious — not like a typical tanning product.” The $35 spray will become available exclusively in Sephora stores on the first of May — with an early web launch on Sephora.com on April 15. Check out more of Lindsay talking about the line on her MySpace page later today. Tell us: What do you think of Lindsay’s sexy new ads? Will you try out Sevin Nyne when it lauches?

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Showing 284 comments

whocares on

I think she’s pretty. Looks very nice. If someone put me down everytime I tried something new I think I’d be a hermit. Good for her to put herself out there!!

KKLL on

SHE HAS SOME WHITE STUFF ON HER NOSE

Amy Elliott on

They did a great job touching up her track marks too!

Brooklyn on

I think her skin looks really good here!
I do agree her skin is usually blotchy, and this isnt her pose.
She’s getting really skinny again!

Bethany on

She is a RED HEAD FRECKLE FREAK trying to be something she isn’t. As a Latin woman I find this offensive. She is un-natural, dirty, and completely repulsive as her acting ability. She can’t act or sing, so she sells leggings and now tanning products…Go away Lindsay please, just go away. You might have been ok when you were a little girl, but please you are sick. Hollywood and everyone else is over you and just tired of seeing you or any of your products. Sephora should think twice about selling this line, they are an awesome store, this will reuin their reputation if you ask me. JUST PLAIN DIRTY LOOKING…She’s dirty with her natural freckles too…not much you can do to help her. SORRY FOR BEING SO HONEST!

Demi on

The picture is too”unnatural” to promote a natural product. I would never try a product that Lindsay Lohan was endorcing…. ever. Maybe her girlfriends sister needs a seemstress?

Trista F. on

Do ANYTHING to get money.

Dana on

She’s a very pale young lady and a perfect spokesperson for a tanning product. If she says it’s the best she’s ever tried, I’m sure others like myself who are pale too will want to give it a try also.

Antony on

Eeeeeeew.. Muchly-anticipated?? HAHAHAHA Why are we even talking about her?? Her short career is already over and she hasn’t worked in months.. She’s a non-celbrity.. Z list!

Marie on

$35? Um, no thanks. I will stick with my $8 brand. Plus I prefer NOT to look like an Oompa Loompa.

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