EXCLUSIVE FIRST LOOK: Lindsay Lohan's Spray Tan Campaign

03/10/2009 at 12:30 PM ET

Courtesy Sevin Nyne

You might have to wait for the spring launch of Lindsay Lohan‘s much-anticipated spray tan line, but the actress is giving PEOPLE.com readers an exclusive sneak peek at one of Sevin Nyne’s sexiest campaign images. The star, who last year branched out from acting with a successful line of leggings, is known for her ever-present bronze glow, which she shows off to full effect in the ad. And the quest for a perfect fake bake is precisely what led her to create her own. “As much as I love the sun,” she says, “it is so bad for your skin. I have tried every product on the market and never found something that I loved.” Until, that is, she met spray tanner Lorit Simon. “She had an amazing tanning formula that over the years we continued to perfect,” Lindsay reveals of the partnership. “It was important to me to have a natural product that didn’t have a lot of dyes and chemicals. Our product has goji berry extract which has antioxidant properties, it has a natural golden color, it doesn’t streak and smells delicious — not like a typical tanning product.” The $35 spray will become available exclusively in Sephora stores on the first of May — with an early web launch on Sephora.com on April 15. Check out more of Lindsay talking about the line on her MySpace page later today. Tell us: What do you think of Lindsay’s sexy new ads? Will you try out Sevin Nyne when it lauches?

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Hanna on

What I find amusing is that Lindsay says “it was important to her to have a natural product that didn’t have a lot of dyes and chemicals” yet she drinks a lot and takes drugs? Is she also implying that the drugs she takes and alcohol she drinks are “natural” too? Excessive drugs and alcohol DOES ruin a person’s body/looks/skin as much as the sun does, doesn’t she know that?

rina on

EWWWWW.. she’s such a loser.

Leah on

I think every photo of her Ive always commented that her tan looks orange;so if this is the stuff she’s been wearing Im not interested in looking like an Oompa Loompa thank you!!

DEBBY on

THIS IS THE FIRST PICTURE I HAVE EVER SEEN OF HER WITH SUCH GOOD SKIN COLOR, THE PICTURE MUST BE TOUCHED UP.IT HAS TO BE.

Kristi on

I just can not stand Lindsey Lohan, she just gets trashy every year. Therefore, I can’t help but to dislike anything she is trying to promote. I could not imagine anyone wanting to use her for advertising. I think a donkey would be a better choice.

Nelle on

She looks aweful! She starving herself again?!

KS on

Um. Does anyone else think her teeth look brown? It really looks like there’s tanning stuff between them!

tina B on

Considering she is almost always some sort of orange color, I would never use a product she promotes/wears/created. She is an overdone mess most of the time. Great photoshopping, no bad blush on her cheeks and an absence of freckles. She is at the top of my annoying list of “celebrities”

Nicole on

At least she are promoting something other than cancer beds!

Crystle on

Being sexy is so out of style modest is so in

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