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EXCLUSIVE FIRST LOOK: Lindsay Lohan's Spray Tan Campaign

03/10/2009 at 12:30 PM ET

Courtesy Sevin Nyne

You might have to wait for the spring launch of Lindsay Lohan‘s much-anticipated spray tan line, but the actress is giving PEOPLE.com readers an exclusive sneak peek at one of Sevin Nyne’s sexiest campaign images. The star, who last year branched out from acting with a successful line of leggings, is known for her ever-present bronze glow, which she shows off to full effect in the ad. And the quest for a perfect fake bake is precisely what led her to create her own. “As much as I love the sun,” she says, “it is so bad for your skin. I have tried every product on the market and never found something that I loved.” Until, that is, she met spray tanner Lorit Simon. “She had an amazing tanning formula that over the years we continued to perfect,” Lindsay reveals of the partnership. “It was important to me to have a natural product that didn’t have a lot of dyes and chemicals. Our product has goji berry extract which has antioxidant properties, it has a natural golden color, it doesn’t streak and smells delicious — not like a typical tanning product.” The $35 spray will become available exclusively in Sephora stores on the first of May — with an early web launch on Sephora.com on April 15. Check out more of Lindsay talking about the line on her MySpace page later today. Tell us: What do you think of Lindsay’s sexy new ads? Will you try out Sevin Nyne when it lauches?

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Showing 284 comments

ANGIE F on

yea she definitly needs to shut her lips, this is not a good pose. And she looks like a crackhead….shes loosing too much weight again. other than that, yea ill probably try the tanner. I have the same skin type as her so we’ll see if it covers my freckles as well…

Mama in Texas on

I think she looks pretty ! I’ve seen her tans before and they looked blotchy . I’ve tried tanning products before and looked blotchy . I’ll try this product . Why not ?

julie on

Well this just proves they can make any one look good even that ugly leggin weariin lesbo

Liza on

Oh yuck Lindsay. We don’t want your products. This is yet another attempt at making money since she can’t act or sing. Or be a role model for young women.

Susan on

To Darius, who said that he might get some of LiLo’s spray tanner for his girl…no, no, no. You don’t give your girl a beauty product. It sends the message that you don’t think she’s perfect. Instead of a “thank you, honey” you’ll get “what…you want me to look like THAT? You don’t like the way I look?” No, no, no. Darius, no. Just…no.

Frances on

Her teeth look funky in this ad

bob on

cool!!!

Susan on

Good lord – she may as well walk around painted blue. It would look just as natural. Holy Fake n’ Bake batman!

Leslie on

Lindsey looks great. I can’t get to Florida as much as I would like so this would be great to have. Lindsey,,,,you go girl!

Anon on

Ummm…isn’t she the queen of the dirty face??? I have been trying to figure out who in their right mind goes around looking like they have dirt on their face…and there she is…and now she wants to market it??? I’ll pass thank you. I don’t want to fund her drug habit either…

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