EXCLUSIVE FIRST LOOK: Lindsay Lohan's Spray Tan Campaign

03/10/2009 at 12:30 PM ET

Courtesy Sevin Nyne

You might have to wait for the spring launch of Lindsay Lohan‘s much-anticipated spray tan line, but the actress is giving PEOPLE.com readers an exclusive sneak peek at one of Sevin Nyne’s sexiest campaign images. The star, who last year branched out from acting with a successful line of leggings, is known for her ever-present bronze glow, which she shows off to full effect in the ad. And the quest for a perfect fake bake is precisely what led her to create her own. “As much as I love the sun,” she says, “it is so bad for your skin. I have tried every product on the market and never found something that I loved.” Until, that is, she met spray tanner Lorit Simon. “She had an amazing tanning formula that over the years we continued to perfect,” Lindsay reveals of the partnership. “It was important to me to have a natural product that didn’t have a lot of dyes and chemicals. Our product has goji berry extract which has antioxidant properties, it has a natural golden color, it doesn’t streak and smells delicious — not like a typical tanning product.” The $35 spray will become available exclusively in Sephora stores on the first of May — with an early web launch on Sephora.com on April 15. Check out more of Lindsay talking about the line on her MySpace page later today. Tell us: What do you think of Lindsay’s sexy new ads? Will you try out Sevin Nyne when it lauches?

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She always looks ORANGE! No way would I buy a spray tanning product from someone that walks around looking orange all the time. Duh!

rachel on

i totally agree, why on the earth would you have her promote your tanning products!!! she looks HORRIBLE 24/7. she really needs to lay off the cigarrettes and red bull, shes absolutely disgusting

Kathy on

I love how she says “We have been perfecting” – um, RIGHT!!!!www.bunnyroobeagle.com

Georgia on

Now if she can just do something with those little yellow rat teeth…….

Ashley on

Her tan looks good, its those teeth that kill me.

Me on

Jealous much, people? You know nothing about her or any other celebrity, so where do you get off bashing anyone you don’t even know. Grow Up.

L on

Use correct grammar. “I could care less” states you COULD care less about a subject implying you care a little. The phrase is “I couldn’t care less” meaning you don’t care at all so it’s impossible to care less than what you do right now.

Christy on

Lindsay loves to have a tan. She has worked with a professional to achieve this product.

Give her a chance….she may surprise you!

I can’t wait to try it! You go Lindsay!

Pamela on

The pose is terrible…her mouth looks awful, making her look ugly. It’s clearly photoshopped too..buying this product will not make your skin look like that. I hope people don’t fall for this joke.

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