EXCLUSIVE FIRST LOOK: Lindsay Lohan's Spray Tan Campaign

03/10/2009 at 12:30 PM ET

Courtesy Sevin Nyne

You might have to wait for the spring launch of Lindsay Lohan‘s much-anticipated spray tan line, but the actress is giving PEOPLE.com readers an exclusive sneak peek at one of Sevin Nyne’s sexiest campaign images. The star, who last year branched out from acting with a successful line of leggings, is known for her ever-present bronze glow, which she shows off to full effect in the ad. And the quest for a perfect fake bake is precisely what led her to create her own. “As much as I love the sun,” she says, “it is so bad for your skin. I have tried every product on the market and never found something that I loved.” Until, that is, she met spray tanner Lorit Simon. “She had an amazing tanning formula that over the years we continued to perfect,” Lindsay reveals of the partnership. “It was important to me to have a natural product that didn’t have a lot of dyes and chemicals. Our product has goji berry extract which has antioxidant properties, it has a natural golden color, it doesn’t streak and smells delicious — not like a typical tanning product.” The $35 spray will become available exclusively in Sephora stores on the first of May — with an early web launch on Sephora.com on April 15. Check out more of Lindsay talking about the line on her MySpace page later today. Tell us: What do you think of Lindsay’s sexy new ads? Will you try out Sevin Nyne when it lauches?

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Showing 285 comments

d. on

at least she looks healthy.

chas on

ok – lindsay lohan would be the very LAST person i’d hire to promote my TANNING product!!!!!!!!!!!!!!!!!!!!!!!! what?!?!?!?

liz on

oh please i would never buy this. because its the one person who looks orange 100% of time. nice job on the retouching though!

Cate on

What’s with her FACE?
NOT sexy.

JORGE on

FUGLY. SPRAY TAN IS FOR FOOLS. ENJOY THE SUN AND THE RAYS AND THE NATURAL BEAUTY OF WHITENESS.

Mindie on

Her skin always looked so orange, so I hope whatever she’s launching actually looks more natural. Love the fact that it’s derived from natural ingredients. Hope it smells delicious, just like she claims. I’ll definitely try it.

NATALIE on

SHE LOOKS LIKE A BEAVER
THATS NOT SEXY
NOT SOLD

Just Saying on

It’s “couldn’t care less”. In order for one to “care less” about a subject, they must first care about it somewhat. Saying “I could care less about … ” does indeed imply, nay dictate, that there is some degree of care.

Robin on

I’ll bet a million dollars that Lindsay looks better in that picture than all the people commenting about how horrible she looks. Give me a break, she looks as great as any photoshop’d model looks in ANY ad. ALL models are seriously photoshop’d in ALL ads and ALL magazine covers… do you think they all look like that every day?

yikes on

y’know…i’ve seen a lot of pics of this girl that had me feeling a little jealous. i want to know who said, “this is it, linds…this is the pic that’s gonna sell your product!” your head should never ever be bigger than your ribcage. this photo screams eating disorder so loud that the tan is absolutely drowned out.

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