EXCLUSIVE FIRST LOOK: Lindsay Lohan's Spray Tan Campaign

03/10/2009 at 12:30 PM ET

Courtesy Sevin Nyne

You might have to wait for the spring launch of Lindsay Lohan‘s much-anticipated spray tan line, but the actress is giving PEOPLE.com readers an exclusive sneak peek at one of Sevin Nyne’s sexiest campaign images. The star, who last year branched out from acting with a successful line of leggings, is known for her ever-present bronze glow, which she shows off to full effect in the ad. And the quest for a perfect fake bake is precisely what led her to create her own. “As much as I love the sun,” she says, “it is so bad for your skin. I have tried every product on the market and never found something that I loved.” Until, that is, she met spray tanner Lorit Simon. “She had an amazing tanning formula that over the years we continued to perfect,” Lindsay reveals of the partnership. “It was important to me to have a natural product that didn’t have a lot of dyes and chemicals. Our product has goji berry extract which has antioxidant properties, it has a natural golden color, it doesn’t streak and smells delicious — not like a typical tanning product.” The $35 spray will become available exclusively in Sephora stores on the first of May — with an early web launch on Sephora.com on April 15. Check out more of Lindsay talking about the line on her MySpace page later today. Tell us: What do you think of Lindsay’s sexy new ads? Will you try out Sevin Nyne when it lauches?

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Showing 285 comments

janet Strand on

The picture doesn’t even look like her, She’s definately had some work done!

Drusilla on

She is a dirty, little pole dancer.

oompa on

that picture has gone thru extreme photoshop.
look at any papparazzi pic, she does NOT look like that. more frekcles and either pale or orange to the extreme

Sara on

Does she still eat?? I wouldn’t buy anything she endorses, because she still hasn’t changed. Lindsay is a total loser.

Stella on

Lindsay always looks ORANGE, there is nothing ‘healthy’ looking about her or her ‘tan’. She is not a healthy looking girl.

Sam on

Geez, a lot of help on this photo. In reality she always looks like a drug addict. I’m sorry, but she should not be advertising any beauty product until she gets her life together and gets healthy!

Evan on

look at her noise it sticks out

Marela on

I don’t get it,is this a joke? She’s trying to sell a tanning product and she always has this awful, unnatural orange colour going on.

Katy on

Nothing about Lindsay Lohan is sexy!! yuck!!

Alexis on

Yea, she took years to prefect it…

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