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SNEAK PEEK: Ed Westwick Models for K-Swiss

02/04/2009 at 05:23 PM ET

courtesy K-SWISS

As if getting a first look at David Beckham‘s new Emporio Armani underwear ads wasn’t enough for today, we also have a sneak peek at Gossip Girl star Ed Westwick‘s new role as the face of K-Swiss. Along with tennis players Tommy Haas, Mardy Fish and Anna Kourniva and Hollywood scions Alexandra Richards and Evan Ross, Westwick is one of the “cool people” that were cast to represent the new “Classic” sneaker — an update on their iconic style being introduced this spring. Shot by Zach Gold, the campaign is set in a white studio and shot in black-and-white. Westwick says of his involvement, “I really enjoyed being a part of this important moment for K-Swiss as they celebrate the return of an icon. I have a more traditional and classic style and tend to favor timeless pieces that I can wear again and again.” We certainly know that we can look at the ads again and again. Tell us: What do you think of Ed’s new ads?

KEEP GOING FOR ANOTHER ONE OF ED’S ADS!

courtesy K-SWISS

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Showing 51 comments

Arena on February 10th, 2009

Personally I think these are rather artistic.
Referring to him as gay is not only OFFENSIVE to gays themselves but also completely unjustified…

You don’t have to love his look, but it’s still his career and we don’t have to bash it all over the internet! Get a life!

As a professional photographer, I think these are very classic and he looks very nice in them :)

Biatch on February 10th, 2009

Ladies….Ladies….He is one of the most gorgeous men out there!!! Love the first ad!

elisa on February 10th, 2009

It’s not that he’s not handsome or anything, it’s the photos. They are not flattering! I love Ed but I think that this ads..ehmm, well, not good.

julie on February 10th, 2009

I dont know what you all are talking about, ed is a sexy, sexy man and he seems very genuine and loving.

not to mention he has a great voice and is a talented actor. ed will go very far with his career, which will open up to other things, such as modeling.

Jessica on February 10th, 2009

Ed Westwick is a brilliant actor! I first recognized his talent in the movie Breaking and Entering, and then Children of Men. He is clearly a character actor, and his talent has finally been discovered by the rest of the world in GG!

These ads may not be the MOST flattering, but I think it’s safe to say he pulls the poses off a lot better than most men could, don’t you agree?

Which is probably why all these “gay” comments were made by some of the men……………………

CC on February 10th, 2009

I love Ed Westwick! He is so hot! He has that whole bad-boy thing going on :)
I like the pic of him setting more…The other one looks like he’s going to dance with the microphone lol.

Jessie on February 10th, 2009

wow he is gorgeous
heard he was a romantic too thats a plus ;]

kay on February 11th, 2009

i love ed westwick so hot

MO on February 11th, 2009

Geesh…it looks like the make-up team from Dynasty got ahold of him and contoured his face to death

jess_sayin on February 11th, 2009

He reminds me of a young Marlon Brando in these photos. Ed, you’re super sexy. Perhaps not everyone’s cup of tea, but that’s OK. You can’t please everyone so just be yourself.

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