Archive: January 2009

Katie Holmes’s Miu Miu Ad Revealed!

Courtesy Miu Miu

Turns out that Victoria Beckham isn’t the only star with a new ad being revealed today — it’s a big day for the new face of Miu Miu, Posh’s pal Katie Holmes! The atmospheric color ads are also shot by Mert & Marcus and feature the actress against a blazing sky that the label says is meant to evoke “a certain Fellini-esque chaotic excess.” As for the star herself, a statement from Miu Miu explains that she “portrays a luminous icon radiating a sense of mystery and theatricality.” We just know that Holmes has never looked more glamorous, and we can’t wait to see the full set of images as they roll out in magazines this spring. Tell us: What do you think of Katie’s new ad?

• Celebrity Ad Campaigns,
• Katie Holmes

Sneak Peek: Victoria Beckham Bares (Almost!) All in Emporio Armani Underwear Campaign

Courtesy Armani

First David Beckham famously stripped down to his briefs for Giorgio Armani, and now his wife Victoria has done the same. After announcing several months ago that she would be the latest model for the Emporio Armani underwear line, the ads have finally come out. And the results are simply stunning — moody black-and-white portraits shot by Mert & Marcus that show the lithe mother of three lounging around an unmade bed in her barest essentials. Rumor has it that Posh is under contract with Armani through 2012, so get ready to see a lot of Posh in magazines and on billboards near you for the next few years. Victoria says in a statement, “It’s an honour to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.” Tell us: What do you think of Posh’s underwear ads?

CLICK THROUGH TO SEE ANOTHER AD!
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• Celebrity Ad Campaigns,
• Lingerie,
• Victoria & David Beckham

Leonardo DiCaprio’s New Role: TAG Heuer Global Ambassador

Alexandra Wyman/WireImage

Move over Brad Pitt, here comes Leonard DiCaprio. Leo is set to take on the role as TAG Heuer Global Ambassador — a position that Pitt has occupied for six years. But unlike most ad campaigns, this one is all about doing good. According to Tag Heuer, the royalties generated from the three-year agreement (as well as a multi-million dollar commitment from Leonardo himself) will go to support major environment initiatives. “TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG Heuer explores a different way to business — selling products and giving back at the same time.” But we’ll all benefit from the star’s generosity — Leo will be featured in the brand’s ad campaigns starting this spring, wearing the Carrera Day-Date watch.

• Celebrity Ad Campaigns

Lindsay Lohan’s Fornarina Ad Campaign Debuts

Courtesy Walter Besola

We told you months ago thatLindsay Lohan had been chosen as the new face of Fornarina, and now we’ve snagged you a first look at the star as she strikes a pose for Italian clothing label’s Spring/Summer 09 ad campaign. Shot on location at a sprawling L.A. mansion, Lindsay portrays the ultimate Hollywood rock-diva, wearing the brand’s denim and party dresses. The choice of Lindsay was natural for the design company, who felt the star could bring brand’s image to life in print — and represent the glamorous dream behind their clothes. We think Lindsay’s ads show the perfect balance of sexiness and beauty while staying true to the hip line’s youthful vibe. Tell us: What do you think of Lindsay’s Fornarina ads?

CLICK THROUGH TO SEE ANOTHER IMAGE OF LINDSAY!

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• Celebrity Ad Campaigns,
• Lindsay Lohan