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Toby Keith Takes On Fashion with TK Steelman Clothing Line

01/30/2009 at 12:38 PM ET

Evan Agostini/AP

Move over Taylor Swift, an unlikely country star is ready to join you among the fashionistas. Toby Keith, known more for his burly persona than his sartorial taste, will launch his TK Steelman clothing line of casual duds for average dudes in February. The line, which Keith plans to market to Target, Wal-Mart, Kohl’s and Macy’s, will feature long-sleeve shirts, t-shirts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts, leather wrist straps and will target men aged 25 to 54. A press release describes the clothing as “part rocker and part biker with a ‘country sexy’ aesthetic”. The line will offer several types of sleeveless shirts, the singer’s signature style, by special request of Keith, who for years has torn the sleeves off his own shirts. In another nod to the star’s background, the brand will feature oilfield imagery on the logo and font selections, a nod to Keith’s pre-fame days working in the oilfields of Oklahoma. Keith will launch his line on Feb. 18 at his restaurant “I Love This Bar & Grill” in Harrah’s Las Vegas. Tell us: WIll your guy wear Toby’s line?–Eileen Finan

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Toni on

Toby is sooooooooo sexy. I would buy one for my man. Though it will be me that ends up wearing it. LOL.

Sami on

TK is so sexy! I don’t care if my man doesn’t wanna wear it or not, cuz I’m gonna make him! I LOVE TOBY’s STYLE~

Ritchie & Rachel Are Frenemies Once More; Marc Jacobs Breaks Hearts [Rag Trade] | StalknBlog on

[...] Oh no. Toby Keith is launching a fashion line. It’s called “TK Steelman” and will feature sleeveless shirts and oil-field insignias. Because it is for “average dudes.” [People] [...]

Loose Ends 2.2.09 | N The Market on

[...] new set of attractive leather boots from the 126-year-old Michigan company. – Less exciting: Toby Keith’s starting a fashion label, described as “part rocker and part biker with a [...]

Mecklenburg and beyond … | theCLog on

[...] Fashion: Toby Keith is launching a fashion line. Hide the children. (People) [...]

Brenda on

tamms January 30th, 2009

Au contraire mes amies,
Tobey might very well be a Democrat but was very vocal about his support of Bush and his wars.Remember Tobey vs Dixie Chicks?Buying his stuff= supporting his beliefs.No thanks.By the way I dont feel safe and that is thanks to Bush and all his power+money hungry maneuvers to conquer the world and force his brand of “democracy” on other people.Silly me to think that smart people logged in to People and not just silly, superficial ones.

Tamms,

I think before you say something you should know what you are talking about.
The dispute between Toby and the Dixie Chicks actully had nothing to do with President Bush. It had to do with one entertainer DISRESPECTING another one. Natalie opened her Big mouth and called one of His songs STUPID.Even if this is how she felt she should have kept her thoughts and comments to herself. Toby would have , because he has a little bit more common Courtesy for his fellow artist.
And again not knowing what you are talking about ( and I quote )Toby saying “I support the TROOPS no matter who is in charge. ” As for him supporting Bush that is his RIGHT just like yours to choose.I don’t see him Slandering you for it. Nor would He because he has more CLASS.
As for him saying anything about Bush at all. The only statement he made ( when ask ) by the press about the comment made by Natalie of President Bush was that he would NEVER go into another Country and put down our President whether he supported him or not. Sounds like a pretty WISE person to me. Not just because he is a very well known entertainer.

Now with that out of the way , on to more important things like Toby’s clothing line.
I personally feel like it will do Very well and I hope it does.
Whether people want to admit it or not , there are far more people who will wear this type of clothing. It will be budget oriented almost like everyday wear for ordinary people. As for the leather wrist bands , this will be steered more toward the Country crowd ( and yes I can say that Proudly )especially those who line to line dance , it will also be those Toby fans who have their preparties and go to his concerts who will buy them.So as Dumb as some of you think this sounds , you just don’t know the real deal. Toby has a pretty loyal following who will buy this and he knows it. They have been asking for it for a long time now , so he is giving them what they want. As for others if you don’t like it , don’t buy it. But for those of us that do give us a little bit of Courtesy and don’t slam us , just like we do to you.

Becca on

Toby Keith, Your awsome. I will definetly be buying your clothes. TK is the best. Toby Keith is my favotite and I am his number 1 fan. way to go tk

Ray on

Toby wasn’t for Bush. He’s a democrat…

Country Universe » Self-Promotion: What Works? on

[...] My favorite country music-related headline of the week: “Toby Keith Takes On Fashion with TK Steelman Clothing Line.” [...]

JB on

Don’t we live in a great country? Land of the free. Where “everyone” can be heard.From the beginning of time,freedom, has been gained by paying a price. Mostly by lose of life….a causlity of war. It doesn’t matter whose war,everyone deserves freedom.

It is easy to sit and pass judgement on our leaders for the decisions made,because you and I don’t have to make them. And if we did,there would be people who would dislike us as well. We as Americans, are spoiled. We have the right to bear arms,free speech,vote,have our own opinions and so much more. Are we so ungrateful that we can’t see the good.

Next time you want to bash our leaders,take a minute and remember all that you have and be thankful. Try to support our leaders,because they are making the decisions we wouldn’t want to make.You may not like them,but hey,you don’t have too! United we stand….divide we fall.

Since when does the clothes make us who we are? sleeveless shirt makes one a redneck???LOL.Amazed so many people place valve on what you wear and not who you are. I think that’s called shallow.

You rock TK!!!!

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