Toby Keith Takes On Fashion with TK Steelman Clothing Line

01/30/2009 at 12:38 PM ET

Evan Agostini/AP

Move over Taylor Swift, an unlikely country star is ready to join you among the fashionistas. Toby Keith, known more for his burly persona than his sartorial taste, will launch his TK Steelman clothing line of casual duds for average dudes in February. The line, which Keith plans to market to Target, Wal-Mart, Kohl’s and Macy’s, will feature long-sleeve shirts, t-shirts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts, leather wrist straps and will target men aged 25 to 54. A press release describes the clothing as “part rocker and part biker with a ‘country sexy’ aesthetic”. The line will offer several types of sleeveless shirts, the singer’s signature style, by special request of Keith, who for years has torn the sleeves off his own shirts. In another nod to the star’s background, the brand will feature oilfield imagery on the logo and font selections, a nod to Keith’s pre-fame days working in the oilfields of Oklahoma. Keith will launch his line on Feb. 18 at his restaurant “I Love This Bar & Grill” in Harrah’s Las Vegas. Tell us: WIll your guy wear Toby’s line?–Eileen Finan

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Showing 107 comments

LisaTKC61 on

Everyone has a right to their opinion, just remember for those of us that support Toby, any talk about Toby, good or bad is getting his name out there and after all that is what those of us supporting him are trying to do. So please good or bad keep talking about him and his clothing line it’s free advertising.

carol on

cant wait to see your clothes might buy some for myself love ya tk.

tricia on

If his TK Steelman line is anything like the clothes he wears on stage I think a lot of guys would look just fine in them. Toby always looks comfortable,relaxed and seems to be having a good time in concert. Also if people want to call him a redneck God i love rednecks.

Melissa on

Ithink most of these comments are ridiculous. You people wouldn’t by men’s sleeveless shirts. But I am pretty sure that you would go out and buy a juicy courture pocket book for 300.00. Another thing, Bush did not get us out of any problems or mess from President Clinton. Remember one thing this country was in the black when Clinton left and we are in the Red with Bush being in. Proven fact, look it up… Secondly this is not the place to talk politics this is about TK Steelman and it still is America no matter who is President and you DON’T HAVE TO BUY IT if you don’t want it or you just might be upset that your man might not look good in it. I know my redneck will..

susie on

My “BIG Daddy” will definitely wear them. Some of your posters also need to know that Toby is a Democrat not a Pro-Busher. But he is a patriot and supports the military that keeps this country free. So the uniformed need to get a life.

kristy on

I have a son that is 6’5″ and weighs about 230. I have so much trouble finding shirts that are fitted and long enough for his torso. I hope that this clothing line offers shirts that he can wear.

Lovin' Toby on

First of all Toby has a heart bigger than life!!!If you knew Toby at all, you would know that he changed his political party this year, and please keep politics out of business.

Toby is the most genuine, honest, hardworking celebrity you will ever lay your eyes on.
Congratulations Toby on another smart business decision.

Brooke on

oh, my man will for sure!

jay davis on

Hey everybody, Toby Keith is a real down-to-earth guy with his feet on the ground. He is a wonderful artist and he is ALL AMERICAN whether you like his politics or not, you have to respect him for speaking his mind and I respect everything he has done for the troops, visting them and encouraging them. You can’t take away from that. He also takes care of his family and protects their privacy. I think we all can respect him for doing those things too. As for his clothing line, go for it, Toby. I know a lot of people will just love it and buy it out at the stores. I like Claire Fiorini in Beer for my Horses; good chemistry there and I can’t wait for your next movie. I hope she is in it with you. Good Luck, Toby, and God bless you and your family.

jay davis on

Hey everybody, Toby Keith is a real down-to-earth guy with his feet on the ground. He is a wonderful artist and he is ALL AMERICAN whether you like his politics or not, you have to respect him for speaking his mind and I respect everything he has done for the troops, visiting them and encouraging them. You can’t take away from that. He also takes care of his family and protects their privacy. I think we all can respect him for doing those things too. As for his clothing line, go for it, Toby. I know a lot of people will just love it and buy it out at the stores. I like Claire Fiorini in Beer for my Horses; good chemistry there and I can’t wait for your next movie. I hope she is in it with you. Good Luck, Toby, and God bless you and your family.

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