Bar Rafaeli is a Bikini Bombshell for Hurley

01/30/2009 at 06:26 PM ET

courtesy of Hurley

Bar Rafaeli may be best known as Leonardo DiCaprio‘s on- and off-girlfriend, but she’s sure to get people buzzing with her sexy new ad campaign for Hurley. Rafaeli says of the experience, “I had a blast at the shoot! It hardly felt like work! Yu Tsai is an amazing photographer and I am trust him completely to make beautiful pictures…Between the concept, photographer and the Hurley clothes, it was a match made in heaven.” We agree! Check out the results of the shoot with the final ad above, then watch as Bar takes you behind the scenes of her campaign below as part of MySpace Celebrity. Tell us: What do you think of Bar’s new Hurley campaign?

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Showing 75 comments

Jess on

Another one just famous for sleeping with someone famous.

Michele on

In my opinion, she looks like she needs to get some meat on her bones! She can come and eat some KC BBQ tonight with my hubby and me–he would be happy! :)

RAECHULL on

if you guys looked like that you wouldn’t have one negative thing to say….so stop being so negative and be more positive! She is beautiful no matter who she is and I wish I could look like that!

Ava on

She’s pretty and has a great body (her chest is like amazing! I wish I had them!) but let’s face it, we envy her more for Leo. And while no one can ever be Giselle, she looks like she’s a lot nicer and easier to be around.

Romy on

Ava January 30th, 2009 said:

She’s pretty and has a great body (her chest is like amazing! I wish I had them!)

You can! It will cost you about 5k…. :P

Amy on

She is smoking hot. Damn. Anyone who has something negative to say about this is secretly jealous. Don’t be soooo transparent fools. lol! She is sexier the Leonardo any day of the week…and no, I am not a lesbian. I just appreciate beauty when I see it.

EastBayRaised on

Leave the womam alone! Just like with Jessica Simpson, why do we all care so much??? This is 1 woman – she is unique – as we ALL are. If you don’t like what you see, don’t look! Don’t judge her for her looks – it is shallow, demeaning and in the bigger picture, looks don’t mean a thing! Do you honestly think that she is loved for her looks alone?
Shame on all you judgy people!!!

David on

She looks a lot better than that man Gieselle

Mary on

Yuck, she’s too skinny. Her hips are nasty. And pushing out her stomach like that makes it worse. Also she has no facial expression! Tyra, please help her!
Not hating, she’s just not sexy! Bring back the calender girls of the past if you want to see…women!

Mary on

The “big” issue with Jessica Simpson has to be that her face looks pudgier. Because her body looks pretty good.

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