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Bar Rafaeli is a Bikini Bombshell for Hurley

01/30/2009 at 06:26 PM ET

courtesy of Hurley

Bar Rafaeli may be best known as Leonardo DiCaprio‘s on- and off-girlfriend, but she’s sure to get people buzzing with her sexy new ad campaign for Hurley. Rafaeli says of the experience, “I had a blast at the shoot! It hardly felt like work! Yu Tsai is an amazing photographer and I am trust him completely to make beautiful pictures…Between the concept, photographer and the Hurley clothes, it was a match made in heaven.” We agree! Check out the results of the shoot with the final ad above, then watch as Bar takes you behind the scenes of her campaign below as part of MySpace Celebrity. Tell us: What do you think of Bar’s new Hurley campaign?

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Showing 75 comments

Erin on January 31st, 2009

I think that she needs to pull up her bottoms a little bit…I don’t need to see that much!

Michael on January 31st, 2009

Amazing…so much jealousy from some of you women. Curvy? What is that? Depends on where they are and if they are curves or rolls. I think some of you have looked in the mirror so long you think she looks skinny…maybe you are just overweight (60% of you are). She could put on 5 pounds and I wouldn’t care, but I disagree with Lily…she is far better looking than what I see walking down the streets of America. Come on people…the average dress size of an American woman is a 14!!!! My wife is very petite – meaning shorter and thin (I said thin…not skinny). That’s what petite used to mean…now it means short and FAT. If you’re 5 feet tall and weigh 150 pounds you can be called “petite.” I call it gross and sad.
P.S. This conversation can be said about 60% of the men as well.

reddy on January 31st, 2009

very very sexy

Kelli on January 31st, 2009

I think she is pretty. Leo is gorgeous & just gets better with age.
Anyway, my real reason for posting I am sick of al this “real women” crap! Yes, most women are not the size of a supermodel & many are more curvy, but does that somehow make models “less real”
We are all “real women” a size shouldn’t define your status as a women

kathie on January 31st, 2009

Bar is a BIG improvement over Giselle Bundschen!! Giselle is hard to look at – but does have a nice body;

Bar has both! and she has Leo!!!

Jon on January 31st, 2009

Bar’s new Hurley Campaign is good, you go girl.

susan on January 31st, 2009

Yes she looks great for the moment all that changes when you have a kid or get a little older. Enjoy now!!

Karen on January 31st, 2009

While her body is in really great shape, her face definately doesn’t hold the standard. She looks completetly and utterly stoned. Whatever happened to Pamela Anderson?

Scott on January 31st, 2009

As a man, it’s hilarious to see women on here criticizing this girl. “She needs to get some meat on those bones” and “Yuck, she’s too skinny”.

The only way you’d say that is if you knew you’d never look that good and felt you’re only chance at being considered pretty was to try and convince yourself (and others) that “beautiful” is actually a lot closer to what you look like even though they never noticed it before.

The mere fact that you’re on “Style News” says that you’re looking to the standard of beauty this site is proposing. Let me ask this question: if you’ll look at her and criticize, what would you say if there was a picture of you in that bikini up for scrutiny?

Exactly.

Becky on January 31st, 2009

She may be hot, but she’s absolutely no patriot. She married an old man so she could get out of serving in the Israeli army, then divorced him the next day. What a role model.

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