Archive: January 30th, 2009

courtesy of Hurley

Bar Rafaeli may be best known as Leonardo DiCaprio’s on- and off-girlfriend, but she’s sure to get people buzzing with her sexy new ad campaign for Hurley. Rafaeli says of the experience, “I had a blast at the shoot! It hardly felt like work! Yu Tsai is an amazing photographer and I am trust him completely to make beautiful pictures…Between the concept, photographer and the Hurley clothes, it was a match made in heaven.” We agree! Check out the results of the shoot with the final ad above, then watch as Bar takes you behind the scenes of her campaign below as part of MySpace Celebrity. Tell us: What do you think of Bar’s new Hurley campaign?

Jason Reed/Reuters/Landov

Michelle Obama’s now-famous Jason Wu gown isn’t the only piece of Inaugural fashion that is headed for the Smithsonian. The museum is also requesting the now-iconic hat that Aretha Franklin wore while singing at the swearing-in. Aretha, however, is still undecided about parting with her Luke Song-designed hat. “I am considering it. It would be hard to part with my chapeau since it was such a crowning moment in history,” says the Queen of Soul. “I would like to smile every time I look back at it and remember what a great moment it was in American and African-American history. Ten cheers for President Obama.” Aretha’s hat has already inspired a line of toppers, recreating her custom version in different colors and bow size. If Franklin decides to donate the hat to the museum, it will become part of an exhibit of President Obama’s Inaugural display along with Michelle’s gown. Tell us: Would you like to see Aretha’s hat in the Smithsonian?

Evan Agostini/AP

Move over Taylor Swift, an unlikely country star is ready to join you among the fashionistas. Toby Keith, known more for his burly persona than his sartorial taste, will launch his TK Steelman clothing line of casual duds for average dudes in February. The line, which Keith plans to market to Target, Wal-Mart, Kohl’s and Macy’s, will feature long-sleeve shirts, t-shirts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts, leather wrist straps and will target men aged 25 to 54. A press release describes the clothing as “part rocker and part biker with a ‘country sexy’ aesthetic”. The line will offer several types of sleeveless shirts, the singer’s signature style, by special request of Keith, who for years has torn the sleeves off his own shirts. In another nod to the star’s background, the brand will feature oilfield imagery on the logo and font selections, a nod to Keith’s pre-fame days working in the oilfields of Oklahoma. Keith will launch his line on Feb. 18 at his restaurant “I Love This Bar & Grill” in Harrah’s Las Vegas. Tell us: WIll your guy wear Toby’s line?–Eileen Finan

courtesy Special Artists

We’ve got the exclusive on the newest face of Neutrogena. Californication star Natascha McElhone, 37, will make her debut next month as the company’s brand ambassador for its facial moisturizers and treatments. “Neutrogena appeals to me because it’s unpretentious and pure,” says McElhone, a mother of three boys who was widowed last May when her surgeon husband died of a heart condition only five months before she gave birth to son Rex. “Right now with a newborn and with my two other sons adjusting and adapting to this new life, I have to be honest, there really isn’t much time for myself,” says the English actress. “I don’t have a particular [beauty routine] because I don’t really have time for one. Which is why products like Neutrogena are essential.” McElhone — who joins other Neutrogena spokeswomen including Diane Lane, Jennifer Garner, Vanessa Hudgens, Hayden Panettiere and Susie Castillo — will kick off her role in a February ad campaign for its new Ageless Essentials Continuous Hydration product line. — Marisa Laudadio