SNEAK PEEK: Cheryl Burke and Kellie Pickler Get Seriously Sexy Hair

Courtesy Sexy Hair

Cheryl Burke of Dancing With the Stars and American Idol alum Kellie Pickler are steaming things up as the new faces of Sexy Hair. Ads from the campaign won’t hit magazines until April — but we’re bringing you a sneak peek of the sizzling shots. The gig comes complete with a mega-bucks contract, but, Cheryl reveals to PEOPLE.com, her love of the products is nothing new. “I’m a huge fan of Sexy Hair products,” she says. “The hairstylists use Sexy Hair products on us at Dancing With the Stars, and it gives my hair volume so it moves with me when I dance.” And the star, who will represent Healthy Sexy Hair and Straight Sexy Hair, didn’t always have that famous short do. “I used to have long hair before DWTS,” she says “but I had a coach who suggested I cut it and now I love it. I think it’s kind of become my trademark.” Click here to learn more about Sexy Hair. Then tell us: Does Cheryl and Kelli’s new campaign live up to the brand’s name?