Serena Williams's New Game: Face of Mission Skincare

01/21/2009 at 04:57 PM ET

Gustavo Caballero/Getty

She’s already a superstar on the tennis courts, and now Olympic gold winner Serena Williams has a new game going, starring as the face and co-founder of athletic beauty brand Mission Skincare. The world’s second-ranking women’s player reveals that her decision to join entrepreneur Josh Shaw in the enterprise was born out of a gap she saw in the market. “I’ve always been disappointed with the lack of skincare products that can keep up with the demands athletes place on their skin,” Williams says. “When I learned about Mission and their focus on innovative skincare solutions for everyone with an active lifestyle, I knew I could have an impact on the company.” The brand’s six-product starting line-up of practical skincare options, including an SPF 30 Facestick, Lip Protector, and Anti-Friction Cream, are designed to be irritant- and animal-cruelty-free. Tell us: Will you check out Serena’s new products?

FILED UNDER: Beauty , Skincare

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 13 comments

Anna on

Uhhhh….no comment.

LBW on

I love her hair. It has a 20’s look that is young and so cute. Very feminine.

cyndi on

She looks wonderful.

cindy on

she really does look too manly for any female advertising in my opinion.

H on

No way would I look into her skin products. Both of the Williams sisters are obnoxious. They design their own outfits and neither of them look good in them.

Beth on

She looks like she is a man in drag!

Grace on

She is so horrible.
She is obnoxious on and off the tennis court.
I cannot BELIEVE that she is new face for a skin care company. She has TERRIBLE skin!!

If this skin care company is looking for a female tennis player with great skin, try Ana Ivanovic. She is a gorgeous girl and her skin has no flaws!

*W* on

SERENA IS A DIVA!

SHE IS A HUGE DEAL FOR TAHT SMALL COMPANY:)

Nikita on

She looks like my Uncle Fred in a dress

FM on

WHY DOES THIS THING WIN ALL THE TENNIS MATCHES AGAINST WOMEN BECAUSE THIS THING IS A MAN!!! IT MAKES ME SICK TO MY STOMACH AND ALL THE PEOPLE IN THE TENNIS WORLDS KNOWS THAT THIS THING IS A MAN!!!!!!!!!!

FM on

I WAS WATCHING ZHE AND SERNA PLAY THE OTHER NIGHT I HAD TO TURN THE STATION BECAUSE THE SIGHT OF SERNA MADE ME ILL. IT IS A MAN!!!!!!!!! IT MAKES ME SICK THAT WOMEN PLAY AGAINST THIS THING!!!

FM on

THE WHY THESE ANNOUNCERS PRAISE THIS THING I HOPE THE ZHE BEATS THE CRAP OUT OF. AND NOW THIS THING IS SELLING MAKE-UP TO WHOM DRAG QUEENS!!!!!!!!!!!

Idk on

This is the best one ever: Organtic rice water wash1.) Buy organtic rice2.) put about 2 hauldnfs of rice in a bowl3.) put 1/2 cup water in bowl4.) let it sit for 5 minutes5.) stir6.) drain as much water in a jar or bowl as possible7.) repeat make sure the water is still cloudy soak a napkin in bowl with rice9.) let the napkin soak on your face for about 15 minutes10.) DONE YAY! (:

advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,817 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters