Serena Williams's New Game: Face of Mission Skincare

01/21/2009 at 04:57 PM ET

Gustavo Caballero/Getty

She’s already a superstar on the tennis courts, and now Olympic gold winner Serena Williams has a new game going, starring as the face and co-founder of athletic beauty brand Mission Skincare. The world’s second-ranking women’s player reveals that her decision to join entrepreneur Josh Shaw in the enterprise was born out of a gap she saw in the market. “I’ve always been disappointed with the lack of skincare products that can keep up with the demands athletes place on their skin,” Williams says. “When I learned about Mission and their focus on innovative skincare solutions for everyone with an active lifestyle, I knew I could have an impact on the company.” The brand’s six-product starting line-up of practical skincare options, including an SPF 30 Facestick, Lip Protector, and Anti-Friction Cream, are designed to be irritant- and animal-cruelty-free. Tell us: Will you check out Serena’s new products?

FILED UNDER: Beauty , Skincare

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Showing 13 comments

Anna on

Uhhhh….no comment.

LBW on

I love her hair. It has a 20’s look that is young and so cute. Very feminine.

cyndi on

She looks wonderful.

cindy on

she really does look too manly for any female advertising in my opinion.

H on

No way would I look into her skin products. Both of the Williams sisters are obnoxious. They design their own outfits and neither of them look good in them.

Beth on

She looks like she is a man in drag!

Grace on

She is so horrible.
She is obnoxious on and off the tennis court.
I cannot BELIEVE that she is new face for a skin care company. She has TERRIBLE skin!!

If this skin care company is looking for a female tennis player with great skin, try Ana Ivanovic. She is a gorgeous girl and her skin has no flaws!

*W* on

SERENA IS A DIVA!

SHE IS A HUGE DEAL FOR TAHT SMALL COMPANY:)

Nikita on

She looks like my Uncle Fred in a dress

FM on

WHY DOES THIS THING WIN ALL THE TENNIS MATCHES AGAINST WOMEN BECAUSE THIS THING IS A MAN!!! IT MAKES ME SICK TO MY STOMACH AND ALL THE PEOPLE IN THE TENNIS WORLDS KNOWS THAT THIS THING IS A MAN!!!!!!!!!!

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