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Jan 21 2009 04:57 PM ET

Serena Williams’s New Game: Face of Mission Skincare

Gustavo Caballero/Getty

She’s already a superstar on the tennis courts, and now Olympic gold winner Serena Williams has a new game going, starring as the face and co-founder of athletic beauty brand Mission Skincare. The world’s second-ranking women’s player reveals that her decision to join entrepreneur Josh Shaw in the enterprise was born out of a gap she saw in the market. “I’ve always been disappointed with the lack of skincare products that can keep up with the demands athletes place on their skin,” Williams says. “When I learned about Mission and their focus on innovative skincare solutions for everyone with an active lifestyle, I knew I could have an impact on the company.” The brand’s six-product starting line-up of practical skincare options, including an SPF 30 Facestick, Lip Protector, and Anti-Friction Cream, are designed to be irritant- and animal-cruelty-free. Tell us: Will you check out Serena’s new products?

Jan 21 2009 02:02 PM ET

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New Fragrance Alert: Leona Lewis to Launch Signature Scent

Richard Young/Startraks

Move over Britney, Posh, J.Lo and Paris — Leona Lewis is about to be the next star to launch a celebrity fragrance. The British singer’s reps confirm to PEOPLE.com that she has been working in partnership with German beauty brand LR to develop a signature scent, getting involved at every level, from choosing the scent’s notes to working on the design of the bottle and packaging. While the fragrance is slated to launch in Europe and Asia in the summer of 2009, there’s no word yet whether it will make it across the Atlantic. Tell us: What do you think of Leona’s decision to launch a signature scent? Will you try it out if it hits U.S. stores?

Jan 21 2009 01:37 PM ET

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The Scoop on Michelle Obama’s Inaugural Gown and Jewels

Reuters /Landov

Designers from Kai Milla, Marc Bouwer, Reem Acra (who dressed Jill Biden for the big night) and Isabel Toledo, whom she wore to the Inauguration, all sketched potential options for the new First Lady, and the fashion world waited to see her choice with bated breath. Turns out that Michelle chose a one-shouldered silk chiffon Jason Wu number covered in organza flowers and Swarovski cyrstals — and no one was more surprised than the designer himself, who learned of Michelle’s choice with the rest of the world. “I was in awe when I saw her. I was emotional, I was amazed,” Wu tells PEOPLE. The N.Y.C.-based 26-year-old designer, who along with four friends sewed the countless number of flowers onto the dress by hand, says “I wanted the dress to reflect hope, fantasy, a dream [because] this is a pretty surreal moment we’re living in.” As for the color, Wu told Meredith Veira on the Today Show, “I wanted to design a gown that would highlight her best features.” To accent the feminine gown, Michelle chose diamonds from Loree Rodkin, who says “The First Lady is a symbol of hope, courage and great style. Words can not describe the emotions I feel that Michelle Obama has allowed me to be a part of this glorious moment.” From her line, Michelle chose 60-carat white gold and triple rose cut diamond drop earrings, a 10 carat center stone white gold and black rhodium rose cut diamond ring and white gold and diamond bangles, which will become part of the permanent collection of the Smithsonian Museum. Check out all of Michelle’s stylish choices from the historic weekend.