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Leonardo DiCaprio's New Role: TAG Heuer Global Ambassador

01/14/2009 at 06:00 AM ET

Alexandra Wyman/WireImage

Move over Brad Pitt, here comes Leonard DiCaprio. Leo is set to take on the role as TAG Heuer Global Ambassador — a position that Pitt has occupied for six years. But unlike most ad campaigns, this one is all about doing good. According to Tag Heuer, the royalties generated from the three-year agreement (as well as a multi-million dollar commitment from Leonardo himself) will go to support major environment initiatives. “TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG Heuer explores a different way to business — selling products and giving back at the same time.” But we’ll all benefit from the star’s generosity — Leo will be featured in the brand’s ad campaigns starting this spring, wearing the Carrera Day-Date watch.


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Showing 4 comments

Sawyer on

Yeah For HIM!!!!!!!

Jaime on

God he is hot…..i just adore him!!!!!

Danielle on

Leo cares about our earth and that makes him extra delicious to me! He’s also one of my favorite actors,he’s such a passionate scorpio and it comes through his roles.

Karenina on

the sexiest man alive


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