Stylewatch Style News Now
Joel Madden's DCMA Shoe Collaboration with K-Swiss: "It's a Good Marriage"
Good Charlotte’s Joel and Benji Madden are expanding their DCMA Collective lifestyle brand just in time for the holidays, celebrating their new K-DCMA shoe line at their flagship store in L.A. on Saturday night. “We wanted to do shoes for a while,” Joel tells PEOPLE. “We just wanted to find the right company to do it with. K-Swiss is cool. It’s a classic label. And skating, graffiti, rock and roll, those are all the things we do. It’s a good marriage.” The shoes, which come in lace-up sneaker and slip-on styles for both men and women and range from $60 to $70, feature DCMA’s signature prints (think skulls, hearts, lightening bolts) with their brass knuckle logo hardware and printed shoelaces. But they won’t be around for long — only 1,800 pairs of each style will be made. Joel’s girlfriend Nicole Richie tells PEOPLE she’s already a fan. “They go along with the whole DCMA style. I actually have a few pairs,” says Richie, who recently designed her first jewelry line with Mouawad, House of Harlow 1960. “I wear them when I’m not wearing heels.” While the rockers say their shoes are for “anyone,” there are a few celebrities they’d like to get in their kicks. “Russell Crowe, Brad Pitt, Benicio del Toro,” suggests Benji. Adds Joel: “I’d like to see [our friend] Pete Wentz wearing them. ” They already have two satisfied customers — Joel’s 11-month-old daughter Harlow and niece Clementine, who have custom-made baby versions that aren’t available to the public. Says Richie: “They’re really cute!” K-DCMA shoes are available at dcmacollective.com, kswiss.com and select Finish Line stores. –Marisa Laudadio and Brett Malec