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Dec 10 2008 04:47 PM ET

FIRST LOOK: Ellen DeGeneres’s CoverGirl Ads!

Courtesy CoverGirl

Ellen DeGeneres has been gearing up for her first beauty campaign as the face of CoverGirl and Olay’s newest product Simply Ageless Foundation. This product is a first of its kind — an anti-aging makeup that stays suspended over fine lines and wrinkles, instead of settling into lines which can make you look older. Ellen’s famous face will be the focus of the new print and television ads starting in January 2009. “I’m thrilled to be a CoverGirl,” says Ellen. “I’ve been practicing in my bathroom mirror for years…Now finally, you’ll all be able to see it.” Tell us: What do you think of Ellen’s CoverGirl ads?

CLICK THROUGH TO SEE ANOTHER IMAGE FROM ELLEN’S CAMPAIGN!

Courtesy CoverGirl

Comments (128) + Add a comment

She is a cutie. Those eyes and beautiful skin. She is perfect for the job. Well done.

- LBW on December 10th, 2008

I love Ellen. She is beautiful, smart, funny and influential. A perfect 10!

- Heather on December 10th, 2008

go Ellen!

- Laura on December 10th, 2008

i think she looks good. im a huge fan of ellen’s i think she doesn’t look old at all she is a beautiful person and she is soooo funny

- locamilove on December 10th, 2008

I think she is brave, funny, selfless…She embodies true beauty…Inside and out!

- Penny on December 10th, 2008

Good job Ellen!

I’m glad Covergirl is being opened minded about having different races, sexualities and shapes for their Covergirls

But, I saw this on a magazine of mine last week – it’s not really “FIRST LOOK”????? Am I the only one?

- jessica on December 10th, 2008

Ellen’s CoverGirl Ads are great.

- Jon on December 10th, 2008

WOW! She looks so gorgeous here. GO ELLEN!!!!!!

- Leesha on December 10th, 2008

Ellen IS simply ageless! I’ve always felt she was such a natural beauty, and of course, by definition, that’s a CoverGirl! Ellen is so beautiful- on the inside AND out! Kudos to CoverGirl and Oil of Olay for picking the perfect person for this campaign.

- Tasha on December 10th, 2008

I love Ellen and these ads! She is soo funny and very genuine and I think thats what makes her soo successful.

I hope we get to see more of her ads soon!

- Cellie on December 10th, 2008

I guess she looks ok for 60.

- Donna West on December 10th, 2008

Ellen just added another star, what beauty, what talent. Nice going. We love you.

- millie on December 10th, 2008

Looks great!!

- teresa on December 10th, 2008

Well, you gotta figure if she can land Portia Del Rossi she’s gotta at least look decent. The funny will only get you so far.

- Dude on December 10th, 2008

She is the best and she looks great. Everyone loves Ellen!

- Alexis on December 10th, 2008

Ellen DeGeneres as a CoverGirl makeup model???? Wow, that is definitely a stretch. Are they just giving makeup contracts to just anyone these days? It seems like any average-looking celebrity can model these days without being model material…cases in point- Drew Barrymore and Queen Latifah.

- SpoiledBySugarDaddy on December 10th, 2008

Ellen is the best… She is beautiful inside and out…

- Kathie on December 10th, 2008

Ellen is perfect for covergirl/Olay simply ageless product. She seems to never age a bit. Beautiful ad.

- mindhunter on December 10th, 2008

ellen is awesome! she lookes awesome for 50 and portia is lucky to have her. go cover girl!!!

- stacey on December 10th, 2008

good for covergirl and oil of olay – Ellen is beautiful from the inside out – she glows. Much more of a beauty role model than those pin-thin hollow looking chicks you see in other ads. I’d rather look like Ellen than Gisele.

- trace on December 10th, 2008

Right on,You go girl!

- Russ S on December 10th, 2008

She’ll be 51 in January. NOT 60!!!

She has a lovely face and smiles a lot. Too bad her soul is black. She really would make an outstanding Christian.

- Holly on December 10th, 2008

I love Ellen and everything that she stands for and she looks great. You go girl.

- Shay on December 10th, 2008

Ellen looks awesome on these ads. They picked the perfect person because she is so down to earth and just like one of us. Ellen, keep up the good work…

- Nette R on December 10th, 2008

I never would have thought of Ellen as a “Cover Girl” girl, but the ads are great. I’ve always liked Ellen. She’s “real” people.

- Denyse on December 10th, 2008

love ellen! she looks great!

- amy on December 10th, 2008

by using ellen covergirl is keeping it real because we can all relate to ellen because she’s real…she has a kindness about her that rubs off on everyone around her she is such a positive person kudo’s to u ellen for the dance…lol

- ellen on December 10th, 2008

Watching Ellen now on tv, she showed a clip of the commercial..DAMN she looks GREAT. Covergirl made an EXCELLENT choice! She defines true beauty. I love that woman!

- Cassy on December 10th, 2008

Holly,
What do you mean, her soul is “black”???? Ellen is a very genuine, kind, giving type of person….isn’t that what a Christian is about?

- Debi on December 10th, 2008

I have nothing but respect for Ellen. God bless her, she is her own person- and a very decent one at that!

- donatella on December 10th, 2008

I think ellen is so pretty and she makes a fabulous covergirl. She is a real woman, not the anorexic Annie’s that we are subject to day in and day out.

Go Ellen!! You ROCK!!

- Dragonflyspirit on December 10th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olay’s new Simply Ageless [...]

- Best HollyWood News » Blog Archive » Ellen Is Just A ‘Girl’ - Gives Good Face on December 10th, 2008

SPOILEDBYSUGARDADDY-since you are grumbling about so many contracts are going to the women with “average” good looks, where is your cover girl shot? Drew Barrymore and Queen Latifa are both very beautiful women. There are a few ‘big name’ models that are a little plain looking. Apparently the ones offering the contracts see more to these women than you do.

- Dragonflyspirit on December 10th, 2008

I think Ellen is the best. I am sure Ellen is unaware but oil of olay is a procter and gambel product that is on PETA s list of companies that test on animals. There has never been an animal lover like Ellen who uses her fame to help the animals every time she can without appearing fake. Please Ellen, find out if this is still true and handle it the way it should be handled.

- audrey on December 10th, 2008

Holly, are you saying her soul is black because she’s gay? That sounds awfully judgemental and notvery Christian of you.

As for the idea that she would make a good Christian .. how do you know she’s isn’t a Christian now? There are gay Christians, you know.

- Alice on December 10th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olay’s new Simply Ageless [...]

- Ellen Is Just A ‘Girl’ - Gives Good Face on December 10th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olay’s new Simply Ageless [...]

- Ellen Is Just A ‘Girl’ - Gives Good Face | My Blog Channel on December 10th, 2008

Ellen looks beautiful……She seems like a sincere good human being…..Gay or straight who cares….She is simply posing for an ad….

- DONNA on December 10th, 2008

They’ve convinced me… I’ll never buy Cover Girl Olay make-up again.

- Katie on December 10th, 2008

she look better than she ever has !

- sharon on December 10th, 2008

Ellen looks fabulous considering her age. She embodies clean and no nonsense beauty.

- Moca on December 10th, 2008

I think the ads a great and Ellen is the perfect “model” for the campaign. Her “look” is simple, fresh and natural looking.

- Denise on December 10th, 2008

Ellen, your beauty shines through with or without make-up!!! You go girl!!!

- Bonnie Jennings on December 10th, 2008

I think she has great skin.

- jimbo on December 10th, 2008

I absolutely love these ads. Ellen looks beautiful. Her personality shows through even more. I especially love it that they didn’t doll her up, that they left very natural. Way to go Ellen!!!

- Talia on December 10th, 2008

Heather’s post used all my words!! Ellen is wonderfully beautiful and beautifully wonderful.

- Inge on December 10th, 2008

Using Ellen as the face of this product certainly will not compel me to buy it.

- not yet on December 10th, 2008

She flawless you go Ellen

- mary on December 10th, 2008

what an intelligent choice for the next covergirl!! she’s as beautiful inside as she is out… the ads are awesome!!

- shan on December 10th, 2008

Air brushing works wonders!

- elainer7 on December 10th, 2008

I watched her show today and thought she was joking at first I was actually surprised to find out she just turned 50! She is perfect for the job, so natural, I love that about her!! GO ELLEN!!!!

- Amy on December 10th, 2008

I would add: “Please”. Please go Ellen; Anywhere but here. Everyone misspells her name, and she is supposedly so popular. Her name should be “Ellen DeGenerate”.

- Eddie V. Edwards on December 10th, 2008

do we really want to be ageless??
shouldn’t we be proud of our age because of all the wisdom that comes with it?
i’d rather look good and feel healthy at a certain age than look age-less. there seems something scary about that…

thoughts?

- gwen on December 10th, 2008

i can’t believe she’s 50… she looks great!

- Zahara on December 10th, 2008

What a great choice! We love Ellen..Way to go Cover Girl.

- Sharon on December 10th, 2008

All of you jealous/haters must have a lot of time on your hands to post in articles that you could not care less about. If you don’t like Ellen, don’t read the article or comment about it. The same thing goes with those that dislike Jennifer Garner. Do you think your rude, immature comments keep these people up at night? You seem to worry about them more than anything else that you can actually control in your own lives.
Whatever happened to “If you cannot say something nice…”

- Dragonflyspirit on December 10th, 2008

I love ‘em! Ellen is awesome. . . inside and out! Perfect choice for Cover Girl to make . . .

- Jennifer on December 10th, 2008

Ellen is terrific so I say, YOU GO GIRL!

- Joyce M French on December 10th, 2008

I will never buy Cover Girl again!

- lila on December 10th, 2008

I adore Ellen. Smart, funny, kind-hearted…I think she looks beautiful! We are about the same age, and seeing her looking so flawless, makes me want to run to the store for some Covergirl!

- Wanda on December 10th, 2008

I lOVE Ellen. I think she is really pretty and her personality just makes her more so.

- Emily G on December 10th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olay’s new Simply Ageless [...]

- Ellen Is Just A ‘Girl’ - Gives Good Face | toldit.com on December 10th, 2008

Ellen rocks!!!

- Sue on December 10th, 2008

Oh baby – go mama go!

- Jill on December 10th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olay’s new Simply Ageless Foundation. CoverGirl’s selection of the [...]

- why god hates me » Ellen Is Just A ‘Girl’ - Gives Good Face on December 10th, 2008

BEAUTIFUL!!!

- A True Texas Gal on December 10th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olay’s new Simply Ageless [...]

- Hollywood Central » Ellen Is Just A ‘Girl’ - Gives Good Face on December 10th, 2008

If Ellen is the best that CoverGirl can promote, I’ll take my business somewhere else.

- j bedford on December 10th, 2008

She is an amazing women and I love what this ad represents: An acceptance of gays. This is such a positive step in the right direction!

- cheryl on December 10th, 2008

Ellen looks great. Great role model for women who are not Girlie-Girls but still showing the different ways how we are all so different but beautiful. Cover Girl your getting all my make-up money now.
Go Ellen!

- Mary on December 10th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olay’s new Simply Ageless [...]

- CelebrityGossipSpot.com » Blog Archive » Ellen Is Just A 'Girl' - Gives Good Face on December 10th, 2008

Truely Wonderful!!!!!!!!!!

- Rose Evans on December 10th, 2008

She rocks! She is gorgeous and her skin and eyes are amazing. She is one of my favorite covergirls.
I can’t wait to see her in magazines!

- Emily on December 10th, 2008

She’s gorgeous, beautiful, charismatic, sexy. I bought a copy of Ladies’ Home Journal so I could add her ad to my collection of Ellen cover pictures.

- Carroll on December 10th, 2008

I think she looks fantastic. Cannot wait to see more CoverGirl ads with her.

GO ELLEN and Great choice CoverGirl!!!!!!

- Lynn on December 10th, 2008

to all the bigots/haters who call yourselves Christians.I was under the impression that christianity stood for kindness, equality, acceptance and love. you should be ashamed of yourself

- musicdelite on December 10th, 2008

Ellen is just awesome. She looks great, she is hilarious and she’s one of those people you would love to meet. I am so glad to see someone “normal” representing a big firm like Cover Girl-DOWN WITH THE SUPERMODELS!

- Jennifer on December 10th, 2008

Although Ellen will never be a beauty she is attractive in her own way. At least she is not “butch” looking. I commend Covergirl for using her in their ads, it’s about time for ads to use rather ordinary looking people.

- Liz on December 10th, 2008

Ellen absolutely ROCKS that ad!! She looks confident and comfortable! A true picture of beauty, inside and out!!

- Rachel on December 10th, 2008

I think Ellen is beautiful and has kept her age so well, so maybe this new campaign will attract older women.

- Beth Gatewood on December 10th, 2008

She seems like she’s a neat lady. I’m happy for her. This is a perfect time for her to be a spokesperson.

- Stephanie Parish on December 10th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olayâ€™s new Simply Ageless [...]

- Ellen Is Just A ‘Girl’ - Gives Good Face on December 10th, 2008

Finally they’ve gotten the right person for these ads.

All those other glamor gals, have done it for years. It’s time they got someone we everyday gal’s can relate to.

Thank you Ellen for doin’ what only you do best…putting humor where it should be. Make-up really isn’t that important, now is it!

- Chatty on December 10th, 2008

I think it is great Cover Girl chose her! She is a naturally pretty woman that a lot of women could see themself as…not some standard of beauty that is unobtainable for most like Jessica Alba or Heidi Klum.

- AM on December 10th, 2008

I am not compelled to go out and buy this product. She is ok. Not a great model for this ad.

- Gmorgan on December 11th, 2008

I sincerely doubt Cover Girl has Ellen looking so good in this ad campaign because she is gay. What’s gay got to do with the fact the lady looks good … no, make that great! For those of you who state you “will now take your business elsewhere or will not purchase Cover Girl products again” – I doubt Cover Girl is overly concerned about that either. Get a grip folks …
this is not about sexual preference – this is about a lovely face and person that will best promote their products !!!
Oh, and I am a “straight” old lady of 61 – I use Cover Girl and I think I look damned good too; so I guess their products work for all of us!!!!!!!

- Kay on December 11th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olay’s new Simply Ageless [...]

- Celebrity Gossip » Ellen Is Just A ‘Girl’ - Gives Good Face on December 11th, 2008

She looks great but honestly, why in the world is she pushing a product? Does she need even more money? I’m a little put off by the commercialism of such a successful entertainer selling herself even more. The AMEX ads were disappointing too, but at least they were funny. Now she’s using herself to sell us more stuff? It’s a little off-putting, especially given that she’s built her image on taking the high road. Does anyone else feel this way? More money from our pockets to Ellen’s… Why?

- Callie on December 11th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olay’s new Simply Ageless Foundation. CoverGirl’s selection of the [...]

- Self Absorbed » Blog Archive » Ellen Is Just A ‘Girl’ - Gives Good Face on December 11th, 2008

Ellen looks wonderful. She is a perfect spokesperson.

- Hollywood Hud on December 11th, 2008

i think she looks amazing¡ i love her show and i think shes a real person and a very good role model, someone whos not afraid of being herself goooo ellennn¡¡¡¡ mexicooo lovess youuu

- Ana on December 11th, 2008

[...] is the Newest Cover Girl Ellen DeGeneres is the new face of CoverGirl and Olay, reports People [...]

- Ellen DeGeneres is the Newest Cover Girl | Ellen DeGeneres : Just Jared on December 11th, 2008

Ellen looks fantastic she always does and at 50 you go girl. Thats what happens when one is happy..

- Kellie on December 11th, 2008

I have read all these comments and for those of you who have negative things to say, the so called people of Christian faith so much for that. I totally agree it is not about sexual choice it is about being a woman and looking great. There are so many other things you should be commenting on in a negative way, like your own attitude. We will say a prayer for you in the hopes that you get a damn life…I am not gay and who cares as long as one is happy. Worry about hunger and poverty and the homeless and the damn economy. Yikes

- Kellie on December 11th, 2008

I LOVE ELLEN AND I THINK SHE IS A GREAT CHOICE FOR THE COVER GIRL AD. ELLEN’S PERSONALITY CAPTURES EVERYONE THAT WATCHES OR IS ON HER TV SHOW. THESE PICTURES CAPTURE ANOTHER SIDE OF ELLEN. THEY ARE FANTASTIC!!!

- cheryl on December 11th, 2008

Beautiful! You go Ellen.

- bo525 on December 11th, 2008

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- Mums! « Räkan on December 11th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olay’s new Simply Ageless [...]

- Scandalous Celeb Pictures - Ellen Is Just A ‘Girl’ - Gives Good Face on December 11th, 2008

[...] DeGeneres is the new face of CoverGirl and Olay, reports People [...]

- Celebrity Pictures Xtra » Blog Archive » Ellen DeGeneres is the Newest Cover Girl on December 11th, 2008

I LOVE Ellen! She looks great in those Ads!

- Del on December 11th, 2008

I’m surprised Ellen decided to go for this. Since she’s a vegan, she should avoid any and all companies that test their products on animals. CoverGirl and Olay both test on animals.
http://www.ecorazzi.com/2008/09/30/ellen-degeneres-fights-animal-cruelty-but-plugs-covergirl/

- Eva on December 11th, 2008

Britney spears has changed a lot and by her kissing her childs forehead its amazing and so did paris and nichole!!!!!!!!And covergirl is cool to accept ellen!

- makkena on December 11th, 2008

Love the photos. Ellen is gorgeous. Beautiful eyes, smile, personality. The whole package. I enjoy her show very much. She cracks herself up. Her personality comes across in everything she does. Great choice Cover Girl!!

- Patricia on December 11th, 2008

Love them. She is so wonderful.

- ec on December 11th, 2008

She’s beautiful, talented, hilarious, generous beyond belief … she’s the whole package!! Portia is very lucky!! Great choice CoverGirl… Ellen ROCKS!!!

- Suzanne on December 11th, 2008

I was very impressed. I think you are very cool. Keep rockin you are the best

- ceci on December 11th, 2008

SpoiledBySugarDaddy – Your name says it all – behind the times and useless. Not everyone wants what you probably consider the “Norm”.

I guess you are expecting Covergirl to hire a white, blue-eyed, fake boobs, bland spokesperson.

Way to go Ellen! Excellent Choice Covergirl! I’m glad Covergirl hires REAL PEOPLE(Queen Latifa, Ellen, That beautiful Indian Lady (forgot her name).

- EChizzle on December 11th, 2008

[...] DeGeneres is the new face of CoverGirl and Olay, reports People [...]

- Ellen DeGeneres- The New Face Of CoverGirl And Olay !! | Celebrity life on December 11th, 2008

[...] FIRST LOOK: Ellen DeGeneres’s CoverGirl Ads! Courtesy CoverGirl Ellen DeGeneres has been gearing up for her first beauty campaign as the face of CoverGirl and [...] [...]

- Top Posts « WordPress.com on December 11th, 2008

I think Ellen is gorgeous and beautiful and should absolutely be a Cover Girl! Rock on Ellen

- Sherry on December 11th, 2008

[...] DeGeneres looks simply beautiful in her debut as the face of CoverGirl and Olay’s new Simply Ageless Foundation. CoverGirl’s selection of the [...]

- Ellen Is Just A ‘Girl’ - Gives Good Face | gossiptonight.com on December 11th, 2008

[...] FIRST LOOK: Ellen DeGeneres’s CoverGirl Ads! – Off the Rack … [...]

- Home Entertainment on a Budget | SmarterBrands on December 11th, 2008

they are fantastic!!!!!!ellen is a very pretty person inside and out.

- gerri on December 12th, 2008

[...] breezy…Ellen DeGeneres? The talk show host smiles with her eyes for CoverGirl. (Off the [...]

- Links To This Week | Fashion Prose on December 12th, 2008

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- leonaraisin on December 16th, 2008

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- Ellen DeGeneres es la nueva cara de CoverGirl - Hiper Moda on January 5th, 2009

Elen has the most beautiful smile and gourgous blue eyes and is one of the bravest people in showbiz and is now reaping the rewards for being so honest 10 years ago, good on her.

- Debbie Kidman on January 23rd, 2009

Ellen is Hot

- Debbie Kidman on January 23rd, 2009

Ellen look great on the front cover.

- Gert on January 25th, 2009

I along with all of my friends have just made the decision to ban Cover Girl products because of Ellen DeGeneres being the new spokesperson.

Also the ad is ludicrous in projecting the idea that external beauty is more important than internal beauty.

You have some small thinkers amongst your supporters.

- Ra McSwain on February 19th, 2009

Whose idea of what is inner beauty was this? Cover Girl is graspin! Get a clue!

- valerie on March 9th, 2009

I love Ellen and that’s why I can’t believe she did this add. she’s always saying how she loves animals, but both covergirl and olay perform cruel test on animals every day. They drip toxic chemicals into rabbits’ eyes just so you can have your precious foundation. That’s sick.

- me on March 29th, 2009

I was a really surprized to hear Ellen make the satement that “Inner beauty is important but not as important as outer beauty” I think that adds to the teen self-esteem issues this world has. I feel inner beauty is the by far more important than outer beauty.

- Valerie Christiopher on April 22nd, 2009

Now I know about the lives of the Cover Girl promoters. Is there no one but Ellen that is beautiful inside and out???? no more of your products thank you. Sell them to the lesbians!!

- roxi on July 10th, 2009

i watched Ellen Degeneres show whenever i can. she has a very good and funny talk show.

- melatonindosage on July 25th, 2009

Like many, I will no longer buy any Cover Girl products! The use of a lesbian for advertising your products is very offensive. She in her mind is a male counterpart, to a female. This lifestyle
says to me – a female customer, you really do not care about or have respect for women, only for the $$$$$ you hope to get in return for using this person in advertising.

- Audrey on October 14th, 2009

Thrilled for Ellen….she certainly has the natural beauty for CoverGirl’s campaign. Heard her talk about it on her show today.

- Carol on October 20th, 2009

Ellen’s flawless complection and eyes set her apart and she looks ‘makeup free’, a great natural look which I believe is ’simply ageless’. I LOVE Ellen. Go girl!!!

- mary cramer on November 10th, 2009

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