Archive: December 10th, 2008

December 10, 2008 | 4:47 pm

FIRST LOOK: Ellen DeGeneres’s CoverGirl Ads!

Courtesy CoverGirl

Ellen DeGeneres has been gearing up for her first beauty campaign as the face of CoverGirl and Olay’s newest product Simply Ageless Foundation. This product is a first of its kind — an anti-aging makeup that stays suspended over fine lines and wrinkles, instead of settling into lines which can make you look older. Ellen’s famous face will be the focus of the new print and television ads starting in January 2009. “I’m thrilled to be a CoverGirl,” says Ellen. “I’ve been practicing in my bathroom mirror for years…Now finally, you’ll all be able to see it.” Tell us: What do you think of Ellen’s CoverGirl ads?

CLICK THROUGH TO SEE ANOTHER IMAGE FROM ELLEN’S CAMPAIGN!

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December 10, 2008 | 3:00 pm

Gossip Girl Stars Help Relaunch Ray Ban’s “Clubmaster”

Jamie McCarthy/WireImage

Gossip Girl stars Blake Lively, Penn Badgley, Ed Westwick and Chace Crawford joined forces to help relaunch Ray Bans “Clubmaster” shades at NYC’s Bowery Ballroom last night. Known for its distinctively cool and classic 1950s design, the “Clubmaster” was worn by legends as disparate as Malcolm X and Katherine Hepburn. It seems only fitting that the Gossip Girl stars would help rebirth it. Other stylish stars in attendance included Diane Kruger, Joshua Jackson and Maggie Gyllenhaal. We can’t wait to get our hands on a pair. You can get your own pair of “Clubmasters”, $130, at a Sunglass Hut near you.

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December 10, 2008 | 2:43 pm

Jamie-Lynn Sigler Launches Jewelry: “This is Not a Celebrity Line”

Chris Weeks/WireImage

Jamie-Lynn Sigler and partner Holly Freeman showed off their new jewelry line, CJ Free, last night at Switch Boutique in Beverly Hills just in time for the gift-giving season. “This is really still the beginning for us, but we want it out there for the holidays,” Sigler tells PEOPLE of the rose gold, white gold, and yellow gold collection, which the duo started working on in June. The line, named after Freeman’s 18-month old son, starts at $60 for beaded bracelets for men and goes up to $3500 for diamond-studded pieces like the rose-gold chunk pendant Sigler donned for the soiree. “When people wear jewelry they want it to have personal meanings sometimes, so we pride ourselves on being able to customize things the way you want it,“ explains Sigler, pointing out the various charms, stones, and beads that can be added to the pieces. The actress, who donned a black Mason ensemble from the boutique, insists her foray into the accessory world is no vanity project. “This is not a celebrity line. If anything, my name comes last. I definitely have my creative input, but this is our project together. This is real,” says Sigler, who sketches ideas for charms ranging from angels to baseball bats, the latter of which was inspired by her father. Also looking real: her rumored romance with Entourage co-star Jerry Ferrera, who showed up late and wrapped his arms around her and swayed to the tunes on the tented patio outside. Also in attendance were stars Stacey Keibler and Lance Bass, who told PEOPLE “I love it!” Click here to order select pieces at switchboutique.com. – Jenny Sundel

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