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Sarah Jessica Parker Looking for New Home for Bitten
Mega-chain Steve & Barry’s has been having financial woes for the past few months, including multiple bankruptcy filings, which has led us to wonder what is happening to their star lines? Remember, Amanda Bynes, Stephon Marbury and Sarah Jessica Parker have all designed affordable fashion lines for the stores. NYMag.com caught up with SJP last night, who revealed she is looking for a new home for her Bitten line. “We have a lot of home offers,” Parker said. “We have to make sure that any partner we enter into an agreement with wants the same thing for the brand as we do, which is to serve the customer first. You know, it can’t be about commerce, it has to be about the customer, and we have to see who’s really willing to be that generous.” And not to worry, she’s keeping her original commitment to affordable clothing — the majority of the line is under $20. “Now, more than ever, people need all things that are about economy,” she continued. “So I want very much to continue it in the right way. So we just have to figure out what’s right for the customer, and how to do it in these economic times.” We’ll be waiting and watching!