Hayden Panettiere Turns Handbag Designer for Dooney & Bourke

11/24/2008 at 11:50 AM ET

Dooney & Bourke

The Heroes star isn’t just saving the world from evil on TV — she’s helping to bring good design to your closet, too. Hayden Panettiere, who is Dooney & Bourke’s spokesmodel, has teamed up with the label’s designer Peter Dooney to create the perfect bag for Spring 09. Named after the star herself, the “Hayden Clutch” is made from Italian calfskin and fastened with a 24 carat gold plated lion head, inspired by her astrological sign the Leo. PEOPLE caught up the new handbag designer who told us she was part of the design process from the initial drawing to the lion’s head clasp. “Instead of putting my name on it, I put a lions head on it. It’s a way of representing me,” says Hayden. The clutch shape was also her idea. “I asked if I could design a clutch because it’s something that I’ve familiar with because I carry them around all of the time.” The bag will come in a variety of colors including blue, red, black, white, brown, hot pink (Hayden’s favorite) and purple. The Hayden Clutch, $295, will hit Dooney & Bourke stores nationwide in December. The Hayden Clutch isn’t the first bag by the young star. Hayden also lent her skill to the Hayden Bag, a large patent number, for the Fall 08 collection. Though her bags are a big hit, the star doesn’t have any desire to become a fashion designer. “I’m going to stick to acting. If I designed anything it would probably be something for myself, more of a personal thing. I’m not interested in becoming a designer.”Tell us: What do you think of the Hayden clutch? Will you buy one?

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Showing 39 comments

Leslie on

Everyone knows that whales are cuter than cows! DUH.
I bet that will get the robots riled.

I kind of feel what Daze is saying. This is supposed to be a fashion blog, so everyone should find a new soap box and fast.

Back to the real topic, the clutch. I like it. I like the gold and blue. It’s not tacky like someone said. It’s bold, different and not robot friendly. So go find the logoed tote that you are so comfortable with and take two chill pills.

ashley on

I think this is totally disgusting. the bag itself is beautiful but I absolutely do not condone products made from animals . I think Hayden should be ashamed. please lets all kill the baby animals in the world so we can sport a cute clutch for one season and toss it into the back of the closet! puhleaze!

kristin on

That has to be the ugliest purse I have ever seen. Please stick to acting.

girl on

I completely agree with Daze. And as for Ashley and everyone else that thinks this is so terrible, do you own a pair of tennis shoes? If so, chances are they probaly have some leather of some sort on them. I seriously doubt that all of you are running around in plastic shoes all the time. If you are, then I would hate to smell your feet. As far as the stars and their choices, do you think they never wear anything made of leather on the red carpet: belt, shoes, handbag? If you believe that, then I feel sorry for you.

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stacy on

Price is high!!! I wish she can think about middle class have hard work to earn money for important things!!!! Need to less price!!

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[...] to People, the 18-year-old Heroes hottie was inspired by her astrological sign the Leo and designed a [...]

lola on

LOVE THAT BAG!!!!!!!!! I LOVE THAT SHADE OF BLUE I WANT IT!!!

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