Hayden Panettiere Turns Handbag Designer for Dooney & Bourke

11/24/2008 at 11:50 AM ET

Dooney & Bourke

The Heroes star isn’t just saving the world from evil on TV — she’s helping to bring good design to your closet, too. Hayden Panettiere, who is Dooney & Bourke’s spokesmodel, has teamed up with the label’s designer Peter Dooney to create the perfect bag for Spring 09. Named after the star herself, the “Hayden Clutch” is made from Italian calfskin and fastened with a 24 carat gold plated lion head, inspired by her astrological sign the Leo. PEOPLE caught up the new handbag designer who told us she was part of the design process from the initial drawing to the lion’s head clasp. “Instead of putting my name on it, I put a lions head on it. It’s a way of representing me,” says Hayden. The clutch shape was also her idea. “I asked if I could design a clutch because it’s something that I’ve familiar with because I carry them around all of the time.” The bag will come in a variety of colors including blue, red, black, white, brown, hot pink (Hayden’s favorite) and purple. The Hayden Clutch, $295, will hit Dooney & Bourke stores nationwide in December. The Hayden Clutch isn’t the first bag by the young star. Hayden also lent her skill to the Hayden Bag, a large patent number, for the Fall 08 collection. Though her bags are a big hit, the star doesn’t have any desire to become a fashion designer. “I’m going to stick to acting. If I designed anything it would probably be something for myself, more of a personal thing. I’m not interested in becoming a designer.”Tell us: What do you think of the Hayden clutch? Will you buy one?

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Tarah on

What I was thinking appeared to also be the thoughts of others. lol. I do think it’s rather ironic to be a huge supporter of PETA but okay with having your name back a designer handbag that uses calfskin. I’m sure someone out there is going to give her heat for this, I’m just going to point out the irony.

you.too on

for an animal rights activist shouldnt she not be using calfskin for her clutch?
just my thoughts

Sarah on

Calfskin?! Way to go, PETA head. Let’s see you dig yourself out of this one unscathed.

frugal fashionista | on

[...] Hayden Panettiere turns handbag designer for Dooney & Burke: Off the Rack [...]

Dee on

thank you everybody! that is what I thought as soon as I read this article. it’s very hypcritical that she sell a bag made from calf skin, but she’ll protest whaling. I guess it’s all about who pays her more. or better yet, I wonder if D&B made a “donation” on her behalf somewhere.

Sue on

I thought Hayden was a PETA supporter. If so, why is it CALF skin? Or any animal skin for that mattter?

Daze on

Oh shut up all of you robots!
Dooney made a great choice choosing Hayden because she’s so talented and has designed great bags. I’m soooooo sick of seeing Coach everywhere. The bags are incredibly burned out already it’s not even worth mentioning. Dooney is completely underrated, which in a way makes me happy since I own them and love the fact that not everyone is carrying the same bag as me. They have seriously made their bags look so luxurious and classy lately. I always get compliments from people, and get asked what designer it’s from.
And as far as some of you saying it’s made of “cow skin”? Really? GROW UP. I’m sure all of the bags in YOUR closets are made of something totally different right?! If you’re gonna come here and start a mini protest, then make sure you have what it takes to back up your hypocritical comments! I wonder how many of you are actually vegetarians?! Please!

Ash on

Great point Veronica and Melody.
She wants to save the whales but not the calves?
does she realize the hypocrisy?

Ashley on

the clutch is probably expensive b/c of the calves needed to make them.

maya on

the bag is cute but i thought hayden was an animal supporter :[ baby cows..come on.

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