November 6, 2008 | 3:12 pm

FIRST LOOK: Rihanna’s Gucci Ad Campaign for UNICEF

Courtesy Gucci

Rihanna and Gucci are giving us a sneak peek of the singer’s ads for the brand’s 4th annual campaign to benefit UNICEF. And talk about looking good while doing good! The series of ads, which won’t hit magazines in December, feature the singer modelling luxe goods from Gucci’s “Tattoo Heart” collection. A portion of proceeds from the all-white line will go towards improving the lives of children in sub-Saharan Africa through life-saving programs. And the singer couldn’t be happier to continue her work with the charity. “The work that UNICEF does in the world is so incredible,” she says. “And I am honored to be able to join forces with Gucci to create this amazing campaign which will contribute to UNICEF. I think the campaign and the sales of these beautiful products can make the difference.” Click here to learn more about UNICEF.

Permalink | Comments (28) | Category: Celebrity Ad Campaigns, Charity, Fashion, Rihanna

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Daisy November 6th, 2008

There’s something about Rihanna that just doesn’t look right to me. I don’t know what it is… maybe the fact that she’s huge, she looks like a giant teenage boy with that haircut! She’s not feminine at all. A woman should be able to show her sexy side without looking like a drag right?! She should let her hair grow out, ’cause her head is too small for her body and that cut just enhances that. Not impressive whatsoever, better luck next time…

Courtney November 6th, 2008

Love the pic!!

More so, LOVE RIHANNA!!!

crissy November 6th, 2008

Are you on crack daisy? there is not an ounce of ugly in rihanna. i think you are just bitter and jealous. i would love to see what you looked like lol

Dorothy November 6th, 2008

Wow the add is amazing.The idea of the dark background with the white shadow and that super funky dress that suits Rihanna so well-it is just absolutely intriguing and mysterious at the same time.

Dorothy November 6th, 2008

OMG-just realized that she is wearing a swimsuit with an over-sized bag over it.Still love the idea though!

k2 November 6th, 2008

She is in great shape and has curves. Beautiful Ad!!

petra November 7th, 2008

come on crissy, the fact that someone doesn’t think Rihanna is the most beautiful person in the world doesn’t mean they are jealous. everyone sees beauty differently. i agree with Daisy on most of what she wrote. the photo is awesome though!

sam November 7th, 2008

ughh she looks weird (not hatin) but i agree with daisy

Gen November 7th, 2008

I think she is beautiful, and the picture captures what it should. I don’t care for short hair either, but we have to admit she does pull it off.

nena November 7th, 2008

i agree 100% with daisy and they needed to put some shoes on her, her feet look nasty.

xoxo123 November 7th, 2008

Sure we could look at her flaws, nit pick absolutely every element of her hair, skin, outfit, and her feet. But this is for charity for goodness sakes!!!!!!

I think it is a wonderful thing to do with UNICEF

And i Love Rihanna’s music!!!

Denise November 7th, 2008

Okay Rihanna is BEAUTIFUL and Daisy your CRAZY!!!!!! Im not a huge fan of her music but editorially can’t nobody mess with her. She is the definition of fashion forward. Why else would a name like GUCCI have her as their new face. Can many people say that? Don’t think so.

surie cerise November 8th, 2008

she looks alright, but it wouldn’t catch my attention if I saw it in a magazine

Stacey-Ann November 9th, 2008

She looks HOTTTTTTTTTTTTTT!!! Her lines are perfect.She represent woman of color well-and all women for that matter, The ad is amazing and her body is Perfect.Gucci will be selling a lot more bags.

Stacey-Ann November 9th, 2008

Daisy, the last time I checked YOU were not in peoples magazine top 10 best dressed women of the world. Please get a LIFE. The last time I googled your name it said, “still searching”.

Toni November 9th, 2008

Feet look nasty, ugly haircut?? Seriously?? Appreciate – do not hate. Rihanna looks amazing. The ad is fantastic and it is all for a worthy cause.

mena November 9th, 2008

sorry I agree with Daisy… never liked Rihanna, never will… her face looks like a boy… her body is beautiful… the ad is nice… but seen better…..

Queen November 9th, 2008

She looks awesome. This is a great pic, and everyone that is hating on her is definitely jealous

Macscene November 10th, 2008

I do not like the ad campaign because it looks dull & rihanna looks like a boy doing this. They should have beyonce do the a campaign. She is more glamorous than rihanna. I am sure of it.

Sara November 12th, 2008

This is very un-flattering.
I don’t really like Rihanna in general though.

Courtney November 12th, 2008

Rihanna is INCREDIBLE!!!
She’s at the top right now!
Great photo!!! I say PEOPLE give her a cover soon!

Might I add something off topic:

Jennifer Aniston’s latest comments about Angelina Jolie are just selfish.

Cant Jen just see that Brad & Angelina obviously met for a reason!? Look at the beautiful loving family they now have together!! Jen should be content with her own life right now and happy that she still isnt married to a man who wasn’t in love with her anymore! Jen is acting childish and selfish in this vogue interview and the cover looks like a trashy star magazine quote! SHAME ON YOU JEN! YOU ARE THE ONE WHO IS VERY “UNCOOL”!

I wish that Jen would just be happy for Brad’s beautiful new life and not go over the past in interviews over n over again.
Why cant Angelina talk about how she met the loving father of her six kids?

Totally lost respect for Aniston- who I have been a fan of for a while.
LOVE JOLIE- always!

essence November 12th, 2008

Love the AD

celeste November 20th, 2008

i’ve met her in person and seriously, even without makeup the girl is gorgeous – black hair, green eyes, curvy yet toned.

she looks fantastic above, and pictures do her no justice. she’s 100x prettier in real life than in any pic you’ve ever seen of her.

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Beth January 9th, 2009

Give the girl a break. This ad certainly caught my eye- it’s artistic and tasteful and for a worthy cause. I love that hair cut, makes her look Peter Pan-like but still feminine. I love it

Kitty March 11th, 2009

Daisy your hole is big like the whole of the united states i personally think this pic is okay…this is what happens when badmind is active.

Dionne April 6th, 2009

i love Rihanna and support EVERY decision she makes including hair…
this add is the issh!
ppl say i look jus lik Rihanna..
hair cut & all..
yall r jus soo negative.
THATS WHATS WRONG WIT PPL TODAY so negative!
I LOVE YOU RIHANNA!
keep working hard & doin your thing.
im behind u 100%
-dee

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