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FIRST LOOK: Rihanna's Gucci Ad Campaign for UNICEF

11/06/2008 at 03:12 PM ET

Courtesy Gucci

Rihanna and Gucci are giving us a sneak peek of the singer’s ads for the brand’s 4th annual campaign to benefit UNICEF. And talk about looking good while doing good! The series of ads, which won’t hit magazines in December, feature the singer modelling luxe goods from Gucci’s “Tattoo Heart” collection. A portion of proceeds from the all-white line will go towards improving the lives of children in sub-Saharan Africa through life-saving programs. And the singer couldn’t be happier to continue her work with the charity. “The work that UNICEF does in the world is so incredible,” she says. “And I am honored to be able to join forces with Gucci to create this amazing campaign which will contribute to UNICEF. I think the campaign and the sales of these beautiful products can make the difference.” Click here to learn more about UNICEF.

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Daisy on

There’s something about Rihanna that just doesn’t look right to me. I don’t know what it is… maybe the fact that she’s huge, she looks like a giant teenage boy with that haircut! She’s not feminine at all. A woman should be able to show her sexy side without looking like a drag right?! She should let her hair grow out, ’cause her head is too small for her body and that cut just enhances that. Not impressive whatsoever, better luck next time…

Courtney on

Love the pic!!

More so, LOVE RIHANNA!!!

crissy on

Are you on crack daisy? there is not an ounce of ugly in rihanna. i think you are just bitter and jealous. i would love to see what you looked like lol

Dorothy on

Wow the add is amazing.The idea of the dark background with the white shadow and that super funky dress that suits Rihanna so well-it is just absolutely intriguing and mysterious at the same time.

Dorothy on

OMG-just realized that she is wearing a swimsuit with an over-sized bag over it.Still love the idea though!

k2 on

She is in great shape and has curves. Beautiful Ad!!

petra on

come on crissy, the fact that someone doesn’t think Rihanna is the most beautiful person in the world doesn’t mean they are jealous. everyone sees beauty differently. i agree with Daisy on most of what she wrote. the photo is awesome though!

sam on

ughh she looks weird (not hatin) but i agree with daisy

Gen on

I think she is beautiful, and the picture captures what it should. I don’t care for short hair either, but we have to admit she does pull it off.

nena on

i agree 100% with daisy and they needed to put some shoes on her, her feet look nasty.

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